The "Thank you to everyone in Japan for your hard work, Draft Beer Project" was launched on November 13th with the aim of allowing more people to experience the "mellow flavor" and "warm worldview" of Asahi Draft Beer, affectionately known as "Maruef." Through events such as the "Mobile Maruef Yokocho" that will travel around Japan and the limited-time event "Maruef Yokocho," Asahi will create opportunities for 10 million people to experience the brand.
At the "Maruef Yokocho Traveling" event, which will be held in a mobile event car called the "Maruef Car" and visit various locations across the country, visitors can enjoy a wide range of drinking styles, such as "mild pour" and "sharp pour," which allow them to enjoy different flavors depending on how the beer is poured, as well as "half and half," which mixes "Maruef" and "Kuro Nama" in a 1:1 ratio, and "one third," which mixes them in a 2:1 ratio. Original merchandise such as T-shirts and glasses will also be on sale.
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