Sapporo Beer

国分グループから、北海道限定・数量限定の「KANPAI POTATO サッポロ クラシック専用」が今年も登場。 北海道限定ビール「サッポロ クラシック」との相性を追求した“お酒専用”ポテトチップスで、帆立の旨みに山椒とマーガオの刺激...

サッポロビールが、北海道大学（旧札幌農学校）との互いの150周年を記念した特別なビール「サッポロ クラシック ＦＲＯＮＴＩＥＲ ＭＥＭＯＲＩＡＬ」を数量限定で発売します。 注目は、100年以上前に北海道大学で日本初の交雑育種に成功し...

サッポロビール創業150周年を記念し、「体験型ふるさと納税返礼品」の受付を開始した。札幌の地で1876年に誕生した「開拓使麦酒醸造所」から続く歴史やビール文化を体感できる特別企画で、楽天ふるさと納税限定で提供される。 返礼品は2種類...

サッポロ　クラシック ゴールデンカムイデザイン缶 サッポロの「サッポロクラシック」と TV アニメ『ゴールデンカムイ』のタイアップ缶「サッポロ　クラシック ゴールデンカムイデザイン缶」が7月7日(火)に北海道エリアで数量限定発売され...

TBSラジオの金曜日の人気番組「えんがわ」の人気コーナー「赤星郵便ラジオ」。番組とサッポロのコラボプレゼントキャンペーンを実施。 サッポロビール公式Xアカウント(@SapporoBeer )とTBSラジオ「えんがわ」公式アカウント(...

サッポロビール園サマーピルス 限定缶ビール「サッポロビール園サマーピルス」が6月23日(火)に全国で数量限定発売される。 北海道札幌市で開園し、地元の方々や多くの観光客に愛され続け本年60周年を迎えた「サッポロビール園」監修の...

サッポロ生ビール黒ラベル「千葉ロッテマリーンズ缶」が5月12日(火)に千葉県を含む1都8県にて数量限定発売される。 大手ビールメーカーの中で唯一千葉県内に工場を有しており、1999年より「千葉ロッテマリーンズ缶」を限定販売している。...

Sapporo Beer will release limited-edition collaborative cans commemorating the 20th anniversary of the serialization of the popular manga "Kingdom" nationwide on Tuesday, April 7, 2026. The three products featured in the collaboration are "Sapporo Koime Lemon Sour," "Sapporo Grapefruit Sour," and "Sapporo Kasane Lemon." The contents are the same as the usual...

A new brand experience hub for the popular Sapporo Black Label and Yebisu draft beers will open in October 2026 at the Ginza Lion Building in Tokyo's Ginza district. The historic Ginza Lion Building was founded in 1934, and this renovation will see the addition of Black Label on the fourth floor...

In 2026, Sapporo Breweries (Sapporo Holdings Group) announced that it would mark its 150th anniversary by transitioning from a manufacturing industry to a creative industry and strengthening its marketing efforts with an emphasis on unique experience value. In 2025, amid a budget-conscious consumer environment, the company's flagship brand, "Sapporo Breweries,"...

Sapporo Beer has teamed up with General Scale, the label created by Yasuhiro Mihara, designer of the popular fashion brand Maison Mihara Yasuhiro, to create the Black Label x General Scale Collaboration Sneak...

We're running a campaign in conjunction with the Sapporo Beer Black Label TV commercial "Adult Elevator," featuring messages from Satoshi Tsumabuki and Yumi Matsutoya. The campaign runs from midnight on Monday, January 5, 2026, to 12:00 noon on Tuesday, January 13, 2026. Prizes include:

On January 20, 2026, Sapporo Beer will release a limited number of Golden Kamuy-themed cans of its Hokkaido-exclusive beer, Sapporo Classic. To commemorate the final chapter of the anime, the special edition features Sugimoto in gold on the 350ml can and Shiraishi in gold on the 500ml can. The Sapporo Beer...

The 10th installment of the Yebisu brand's "CREATIVE BREW" series is a limited-edition beer created in collaboration with the brand, "Yebisu Creative Brew JAZZY." The beer will be released nationwide in limited quantities on Tuesday, November 18, 2025. The beer will be available at the Ebisu Brewery in Tokyo and...

Sapporo Breweries Ltd., in collaboration with Hokkaido Railway Company (JR Hokkaido), will release a limited-edition regional beer, "Sapporo Classic JR Hokkaido Star Train Design Can," in limited quantities in the Hokkaido area from Tuesday, November 11, 2025. The packaging features a design of the train that will be running in 2027...

FamilyMart and Sapporo Breweries have jointly developed the popular "Beer Surprise" beer series, exclusive to FamilyMart. The 17th installment will be "Sapporo Beer Surprise: Rich Bliss," which will be available at approximately 15,800 FamilyMart stores nationwide from Tuesday, November 11, 2025.

Sapporo Beer will release a limited quantity of "Yebisu Key of the Night -Barrel aged-" exclusively at the brand experience facility "YEBISU BREWERY TOKYO" in Ebisu from October 15, 2025. This...