To promote local sake in Saitama, the theme song was "Fly Me to Saitama"Drink SaitamaHe proposed the "Sake Saitama Plan" to turn Saitama into the "sake capital" of Japan.
This project aims to make Saitama the "sake capital" of Japan, and is being led by the sake brewers' association of 32 breweries in the prefecture. Inspired by the film "Fly Me to Saitama," this initiative featured a guest lecture by entertainer and sake sommelier Shizuka Midorikawa, who promoted Saitama's local sake. Saitama's sake boasts the fourth highest shipping volume in the country, and is gaining popularity alongside Japanese cuisine, especially among young people. This new project aims to further promote Saitama's local sake and link tourism with the appeal of sake breweries.
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