Shochu Korui New Commercial "Humanity, let's toast with Korui!"
The Japan Distillers Association is promoting a new TV commercial starring Eiko Kano,Humanity, let's toast with Class A!" will be released on Monday, April 1, 2024. This marks Kano Eiko's third year as Shochu Ko-rui Ambassador, having served since 2022. This year's theme is "Humanity, Cheers with Ko-rui!" Kano Eiko, the original character for Shochu Ko-rui, will promote the refreshing, sobering, and versatile Shochu Ko-rui's appeal. A new campaign website will also be launched on the same day. The website features the new TV commercial "Humanity, Cheers with Ko-rui!" and behind-the-scenes footage (web-exclusive), as well as photos of everyone's toasts collected through a pre-release social media campaign. To commemorate the release of the new TV commercial, we're holding a giveaway campaign where 700 people will win a handmade plum wine set, and one special prize will be a limited edition set with a guitar pick signed by Kano Eiko, which was used in the TV commercial.
Web-exclusive movie "Behind the Scenes: The True Face Behind the Glory"
Highlights of the new TV commercial and web-only movie
Every day brings many fun and difficult moments, but toasting with Shochu Korui gets your spirit moving forward to tomorrow. Kano Eiko, who truly loves Shochu Korui, sings about its appeal - its refreshing taste, its ability to sober up and its ability to break down various flavors - in an original song. Please also take a look at the "toasting photos" collected in a pre-release social media campaign. In addition, the web-exclusive "behind the scenes" video follows Kano on the day of the TV commercial shoot. We follow Kano as he makes his slightly unique preparations just before filming, and he shares his passionate feelings about Shochu Korui.
Comment from Eiko Kano
This year I will be doing a commercial for Shochu Class A again!
What's more, this time, the fans who always support us appeared in the shoot! We all had a lot of fun filming, and I think we've created a very dynamic piece of work.
I hope you will enjoy this year's TV commercial, which was shot with the combined efforts of my co-stars and staff, with some shochu type 1 and some delicious snacks at the ready!
TV Commercial Overview
Title: Humanity, let's toast with Class A!
Broadcast start date: April 1, 2024 (Monday)
Broadcast area: Nationwide (BS-TBS "Yoshida Rui's Bar Wanderings")
The campaign site is currently promoting the diverse appeal of Shochu Ko-rui. Not only can you watch the new TV commercial "Let's toast humanity with Ko-rui!" and the web-exclusive "behind the scenes footage," but there is also a giveaway campaign where you can win a handmade plum wine set. In addition, you can view "everyone's toast photos" collected in a previous social media campaign, and enjoy content introducing Shochu Ko-rui.
■Win a handmade plum wine set! Campaign now underway
Win a handmade plum wine set! Campaign
A spring gift campaign will be held starting on Monday, April 1, 2024, when the new TV commercial begins airing. 700 applicants will be randomly selected to receive a handmade plum wine set, and one additional winner will receive a special prize: a limited edition set with a guitar pick signed by Eiko Kano, the same one used in the TV commercial.
![[The price of the product may have changed between the time the link was created and the present time.]](https://hbb.afl.rakuten.co.jp/hgb/34443ad1.4043cf75.34443ad2.430f09af/?me_id=1215363&item_id=10006716&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Fmaruishi%2Fcabinet%2Fimgrc0075596684.jpg%3F_ex%3D100x100&s=100x100&t=picttext "[The price of the product may have changed between the time the link was created and the present time.]")
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