Released to commemorate the fact that Eiichi Shibusawa, who has a deep connection with Sapporo Beer, will be the face of the new 10,000 yen note
Sapporo Draft Beer Black LabelEiichi Shibusawa can" will be released in limited quantities on April 9th in one prefecture and eight prefectures, including Saitama Prefecture, the birthplace of Eiichi Shibusawa.
Shibusawa Eiichi founded the Sapporo Beer Company, the predecessor of today's Sapporo Beer, in 1887 (Meiji 20), and was also appointed its first chairman. This product is being released to commemorate the fact that Shibusawa Eiichi, who had a deep connection with Sapporo Beer, will be featured as the portrait on the new 10,000 yen note. In keeping with the spirit of Shibusawa Eiichi, who was also dedicated to social contribution activities, 1 yen from each can sold will be donated to the Saitama Prefecture Educational Environment Improvement Fund.
Congratulations! The new 10,000 yen bill! The more you drink, the more auspicious it seems.
1. Product name Sapporo Draft Beer Black Label "Shibusawa Eiichi Can" *The contents are the same as regular Sapporo Black Label draft beer.
2. Package 350ml can
3. Release date and region April 9, 2024 - Saitama Prefecture and 8 other prefectures (Saitama Prefecture, Chiba Prefecture, Tokyo, Kanagawa Prefecture, Yamanashi Prefecture, Ibaraki Prefecture, Tochigi Prefecture, Gunma Prefecture, Nagano Prefecture)
4. Price open price
5. Design Features - A large illustration of Eiichi Shibusawa is placed in the center ・Introducing the story of Sapporo Beer and Eiichi Shibusawa
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