[Snacks to go with your drinks] Chibi Maruko-chan x Hatsukame Brewery Collaboration Sake "Father Hiroshi" to be released again this year! Pre-orders open from May 7th (Tue)

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As a new Chibi Maruko-chan product, we have decided to release a Japanese sake in collaboration with Hatsukame Brewing Co., Ltd. (Fujieda City, Shizuoka Prefecture).

Chibi Maruko-chan and Hatsukame Brewery first collaborated in 2021. To commemorate the fact that Father's Day and Hiroshi's birthday coincided in the same year, they released collaboration items. These items, which had been in high demand since pre-orders began and were difficult to obtain, are now available again this year in a new look.

The fourth "Father Hiroshi Series" is available again this year in two varieties: "Junmai Daiginjo Father Hiroshi Vintage 2024" and "Junmai Ginjo Father Hiroshi Vintage 2024." "Junmai Daiginjo Father Hiroshi Vintage 2024" is produced in the traditional limited run of 223 bottles (Fujisan), each with a serial number.

To commemorate the release of the collaborative sake, we will be holding a launch and sales event for the Chibi Maruko-chan collaborative sake "Junmai Ginjo Chichi Hiroshi" and "Junmai Daiginjo Chichi Hiroshi" at S-Pulse Dream Plaza (located in Shizuoka City, Shizuoka Prefecture), which is home to "Chibi Maruko-chan Land," on Saturday, May 25, 2023. Please come along to the launch event in a place associated with "Chibi Maruko-chan."

Product Overview

Junmai Daiginjo Chichi Hiroshi Vintage 2024


This year's design is based on the theme of "lucky charms." Hiroshi pops out from a choshi sake cup, inspired by "Otoso," a New Year's drink to ward off evil spirits and pray for longevity. The design incorporates even more auspicious elements, including the traditional Mount Fuji, the first sunrise of the year, and a turtle designed by Momoko Sakura.
Yamada Nishiki, known as the "king of sake rice," is luxuriously polished and brewed with careful handwork.
The aroma reminiscent of tropical fruits and rich sweetness spread throughout your mouth.

Product name: Chibi Maruko-chan collaboration sake "Junmai Daiginjo Chichi Hiroshi Vintage 2024"
Price: 14,520 yen (tax included)
Contents: 720ml
Ingredients: Rice (domestic), rice koji (domestic rice)
Rice used: Yamada Nishiki produced in Tojo, Special A area, Hyogo Prefecture
Alcohol content: 16%

Junmai Ginjo Chichi Hiroshi Vintage 2024


This year's Junmai Ginjo Chichi Hiroshi's label features "Hiroshi jumping around happily." He's probably in high spirits after drinking. The annual Shizuoka Prefecture symbols "Mount Fuji" and "first sunrise," as well as a turtle designed by Momoko Sakura, create a unique look for Hatsukame Brewery Co., Ltd.
This sake is carefully hand-brewed using water, rice, and yeast from Shizuoka, the setting of the original novel. The refreshing aroma and gentle sweetness derived from the sake rice "Homarefuji" spread throughout your mouth.

Product name: Chibi Maruko-chan collaboration sake "Junmai Ginjo Chichi Hiroshi Vintage 2024"
Price: 3,630 yen (tax included)
Contents: 720ml
Ingredients: Rice (domestic), rice koji (domestic rice)
Rice used: Reiwa Homare Fuji from Shizuoka Prefecture
Alcohol content: 15%

Common items


Reservation start date: Tuesday, May 7, 2024
Release date: Saturday, May 25, 2024 *After the release date, orders will be shipped within three weeks of the order.
Manufacturer: Hatsukame Brewery Co., Ltd.
Planning and sales: Nexus Co., Ltd.
Copyright: ©Sakura Production/Nippon Animation
©Hatsukame Sake Brewery Co., Ltd. ©Nexus Co., Ltd.

Overview of the unveiling sale event

Title: Chibi Maruko-chan Collaborative Sake "Junmai Ginjo Chichi Hiroshi" and "Junmai Daiginjo Chichi Hiroshi" Launch and Sales Event
Date and time: Saturday, May 25, 2024
Location: 13-15 Irifune-cho, Shimizu-ku, Shizuoka City, Shizuoka Prefecture, S-Pulse Dream Plaza 1F, in front of Suruga Minori Market
Organizer: S-Pulse Dream Plaza Co., Ltd.

Important Notice
*The sales event will end as soon as the products run out.
*For inquiries regarding this event, please contact S-Pulse Dream Plaza (054-354-3360).

Reference materials

About "Chibi Maruko-chan"

Chibi Maruko-chan is a heartwarming story set in Shimizu City, Shizuoka Prefecture (now Shimizu Ward, Shizuoka City, Shizuoka Prefecture) that depicts the fun, entertaining, and sometimes heartbreaking daily life of Maruko (Sakura Momoko), the second daughter of the Sakura family who live there and a third-grader in elementary school, and her family and friends.
The series began serialization in Ribon (Shueisha) in 1986, and in 2021 marked the 35th anniversary of the original work. All 18 volumes of the original comic are currently on sale. The total number of copies published (including digital versions) has exceeded 32.5 million, and overseas versions have also been published in various Asian countries. The TV anime began broadcasting in 1990 and is currently aired on the Fuji TV network every Sunday evening at 6pm. It has also been broadcast overseas, including in Greater China, and has continued to be loved for a long time, captivating people of all ages and genders around the world.

About Hatsukame Brewery

Founded in 1636, this is Shizuoka's oldest sake brewery. The brand name Hatsukame was chosen with the hope that the sake would "shine as brightly as the first sunrise and prosper forever like a turtle." The brewery is located in Okabe-cho, Fujieda City, where the clear Asahina River flows, originating from the Southern Alps, and the mountain slopes are a beautiful rural area with bamboo groves and tea fields.
Our first priority is "harmony with the people and food culture of Shizuoka," and we brew sake carefully by hand using underground water from the Southern Alps that springs up in our brewery and handmade koji.
We will pursue the deliciousness that can only be expressed in this region and bring smiles to everyone's faces through sake brewing.
[Official website]https://www.hatsukame.jp/

About the Sake Tsunagi Project

The "Sake Tsunagi Project" is a project that combines entertainment popular among young people, such as anime and games, with traditional Japanese products, including sake,
This project was launched with the desire to create opportunities to discover the charm of Japan.
We are looking for partner companies to develop collaborative products together.
By collaborating with Japan's leading entertainment such as anime and games, why not "connect" Japanese traditions to the younger generation who will lead the next generation? Please feel free to contact us.

Chibi Maruko-chan x Hatsukame Brewery Collaboration Sake "Father Hiroshi" to be released again this year! Pre-orders open from May 7th (Tue)
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