Released in limited quantities on June 11th, this popular drink features lemon slices floating up when you open the lid.Future Lemon Sour" will be released in limited quantities in one prefecture and nine prefectures in the Tokyo metropolitan area and the Kanto-Shinetsu region from August 27th.
At events held at Shibuya PARCO and Shibuya Yokocho from June 3 to June 16, approximately 19,000 bottles were sold, a 20% increase over the planned figure. Two stores, b8ta Tokyo - Shibuya and b8ta Tokyo - Yurakucho, also held advance tasting events, and approximately 17,000 people visited during the period, more than four times the initial estimate, setting a new record for the highest number of customers in a single day at b8ta, creating an opportunity for many customers to try the product.
Prior to the second release, paid tasting events will be held in Kanagawa, Saitama, and Chiba prefectures where people can purchase "Future Lemon Sour" from a giant, 3m-tall, illuminated can. Through events at facilities where many people gather, we aim to raise awareness and create opportunities for people to drink the product.
Paid tasting event for "Future Lemon Sour"
Mirai no Lemon Sour (original or plain can 345ml) + snacks 300 yen (tax included)
■Saturday, August 17, 2024 11:00-19:00 Venue: Prefectural Shonan Coast Park (1-17-3 Kugenuma Coast, Fujisawa City, Kanagawa Prefecture)
■Saturday, August 24th and Sunday, August 25th, 2024 12:00-21:00 Venue: Omiya Mongai 1F Mongai Square Event Space (2-118 Daimoncho, Omiya Ward, Saitama City, Saitama Prefecture)
■Saturday, August 24th and Sunday, August 25th, 2024 12:00-21:00 Venue: World Business Garden Malibu Square (2-6-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture)
English
Japanese
Comment