"Useful Information" FamilyMart x Sapporo Beer x Calbee Collaboration

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Sapporo Beer Surprise Blissful Bitterness

FamilyMart will release a limited quantity of "Sapporo Beer Surprise: Blissful Bitterness," jointly developed with Sapporo Breweries, at approximately 15,800 FamilyMart alcohol stores nationwide from Tuesday, November 12, 2024.

Also on the same day, Calbee and Sapporo Beer will jointly develop "Potato Chips Wagyu Steak Japanese Sauce Flavor," potato chips that go perfectly with beer, and will be available at 16,300 FamilyMart stores nationwide.

Product Details


Product Name: Sapporo Beer Surprise Blissful Bitterness Price: 350ml can: 204 yen (224 yen including tax), 500ml can: 266 yen (292 yen including tax) Release Date: Tuesday, November 12, 2024 Region: Nationwide Contents: Bitter hops are added during the initial boil to fully bring out the delicious bitterness, and two types of hops with different characteristics are blended for aroma. Enjoy the gorgeous aroma and vivid bitterness.

Product Name: Wagyu Beef Steak Japanese Sauce Flavor Potato Chips Price: 177 yen (191 yen including tax) Release Date: Tuesday, November 12, 2024 Release Area: Nationwide Description: These potato chips feature a Japanese sauce flavor based on the umami of meat and soy sauce, with the sweetness of onion and garlic. When paired with beer, the sweetness of the Japanese sauce brings out the bitterness of the beer even more deliciously.

FamilyMart, Sapporo Beer, and Calbee are collaborating to release "Sapporo Beer Surprise Blissful Bitterness," a beer with a vivid bitterness and gorgeous aroma, and "Potato Chips Wagyu Steak Japanese Sauce Flavor," a potato chip that pairs perfectly with the beer!
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