Original label sake cans from three sake breweries in Kanagawa
JR Yokohama Shonan City Create will begin selling original cans from three sake breweries in Kanagawa (Koganei Sake Brewery, Izumibashi Sake Brewery, and Kumazawa Sake Brewery) from Friday, January 17th, in order to promote the sake brand "ICHI-GO-CAN®" and increase demand for sake from Kanagawa.
Chigasaki-based artist RYU AMBE was commissioned to create an illustration for the original label. The 180ml can size, which allows for a small amount to be enjoyed, and RYU AMBE's "pop and cute" illustrations make it accessible to people who are not normally familiar with sake, cultivating a new demographic of sake lovers. It will also be available for purchase at "Isho Box," a store located within "JRE MALL," an online shopping mall operated by JR East.
■About the brand and brewery
■Sales launch ceremony
Date and time: Friday, January 17, 2025, 9:30-9:50
Location: Lasca Chigasaki, 3rd floor, in front of the main entrance
Contents (1) Greetings from the organizers and guests (2) Kagami-wari (sake barrel-breaking ceremony)
Kotoko Yamada, 2023 Miss SAKE JAPAN (Kanagawa representative), will be attending.
■Sales
[Event sales]
Date and time: Friday, January 17th, 2025 - Sunday, January 19th, 2025, 10:00 - 20:00
Location: Lasca Chigasaki, 3rd floor, in front of the main entrance
Product: Original Label Sake Can Set of 3, 2,000 yen (tax included)
Upcoming event sales
Date and time: February 12th to 14th, 2025 Location: Shinjuku Southern Terrace
Date and time: February 27th to March 2nd, 2025 Location: Outside the south ticket gate of JR Sakuragicho Station
*Events may be changed or canceled without notice.
English
Japanese
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