As part of the "Thank you to everyone in Japan for your hard work, Draft Beer Project," which has been running since 2023, Asahi Breweries, Ltd. will be holding the "Mobile Maruef Yokocho" in the Chugoku and Shikoku regions from February 21st, where people can experience the world of Asahi Draft Beer. Starting from February 3rd, area-specific TV commercials announcing that the "Maruef Car" will travel around each prefecture in the Chugoku and Shikoku regions will be aired one after another.
"Maruef Yokocho Travel" began in December 2023, using the mobile event car "Maruef Car." You can enjoy a wide range of drinking styles, such as "mellow pour" and "sharp pour," which change the flavor depending on how you pour the beer, or "half and half," which mixes "Maruef" and "Kuro Nama" in a 1:1 ratio, or "one third," which mixes them in a 2:1 ratio.
Asahi Draft Beer One Third
"One Third," a 2:1 mix of Maruef and Kuro Nama, will be released in limited quantities in the Chugoku and Shikoku regions from February 18th. "One Third" is a popular drink at the "Departing Maruef Yokocho." You can enjoy the blended taste of the mellowness of Maruef and the subtle aroma of Kuro Nama. In the Kyushu area, where it was released ahead of the rest of the country, it has been well received, with comments such as "Maruef's easy drinking and Kuro Nama's richness go well together," and "I'm happy that One Third, which was previously only available at events, is now available as a canned beer."
The "Thank you to everyone in Japan for your hard work, Draft Beer Project" has been running since 2023 with the aim of allowing more customers to experience the "mellow flavor" and "warm worldview" of Asahi Draft Beer, which continues to be loved by restaurants and fans and is affectionately known as "Maruef." Customers who have visited the "Mobile Maruef Yokocho" have given positive feedback, saying, "I'm glad they came to our hometown," and "I've come to like Maruef even more now, not just by drinking beer, but by enjoying the worldview."
<Maruef Yokocho Chugoku-Shikoku Area Schedule>
【【Hiroshima
Date and time: Friday, February 21, 2025, 14:00-20:30 (last entry/last purchase 20:00)
February 22nd (Sat) - 23rd (Sun), 2025, 11:00-20:30 (last entry/last purchase at 20:00)
Venue: NTT Motomachi CRED 1F Fureai Hiroba
[Ehime]
Date and time: Friday, February 21, 2025, 14:00-20:30 (last entry/last purchase 20:00)
February 22nd (Sat) - 23rd (Sun), 2025, 11:00-20:30 (last entry/last purchase at 20:00)
Venue: Ehime Prefectural Dogo Park East Ground
[Shimane]
Date and time: Friday, February 28, 2025, 14:00-20:30 (last entry/last purchase 20:00)
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