Japanese Sake Shop IMADEYA Enters First Overseas Market in Partnership with Hong Kong's YATA Department Store

IMADEYA, a Japanese sake store, will make its first overseas entry in partnership with YATA Department Store in Hong Kong, offering approximately 100 varieties of sake, Japanese wine, and authentic shochu as the "IMADEYA GINZA SELECTION" inside YATA Sata Store.

In recent years, demand for Japanese sake has been increasing overseas, but quality control has become an issue. imadeya has created an environment to deliver the true taste of Japanese sake to Hong Kong customers, including thorough refrigerated transportation, training for sales staff, and provision of information in Chinese. By doing so, IMADEYA aims to provide high-quality Japanese sake products to the Hong Kong market and contribute to the promotion of Japanese culture.

IMADEYA, a sake store with seven stores in Japan, makes its first appearance in Hong Kong. In partnership with a local department store, IMADEYA has recreated a Japanese sake shop with thorough quality control.

Press Release by IMADEYA Corporation (May 30, 2025, 1:10 p.m.) IMADEYA, a sake store with seven stores in Japan, enters Hong Kong for the first time. In partnership with a local department store, IMADEYA reproduces a Japanese sake sales floor with thorough quality control.

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