To commemorate its official partnership with the Los Angeles Dodgers of Major League Baseball (MLB), which was concluded in March 2025, Hakkaisan Brewery Co., Ltd. Group (headquartered in Minamiuonuma City, Niigata Prefecture) has collaborated with Beach Bright, a beach house in Enoshima, Kanagawa Prefecture. A summer-only promotion will be held at a specially designed beach house, fusing the world of the Hakkaisan brand with the excitement of the Dodgers.
The venue will feature monitor broadcasts of Dodgers games, an exhibition of the special Honjozo "Hakkaisan Blue Bottle," a timeline unravelling the company's history of over 100 years, and staff will be wearing original uniforms from both companies. A wide variety of drinks will be available, including Hakkaisan sake, various Rydeen beers (Weizen and IPA), sake on the rocks, and koji amazake shaved ice. Furthermore, the venue will feature 3D holograms and an oxygen capsule with a TV, creating a space that combines "coolness" and "relaxation," and limited-edition menu items such as the "Dodger Blue Fruit Shaved Ice," perfect for posting on social media, will also be available.
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