Suntory will release two new products in limited quantities in select regions.
Juicy Brew will be available in the Tohoku region (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima) from August 19th. Using Galaxy hops, known for their tropical aroma, and top-fermenting yeast, the beer's high-concentration brewing technology achieves a refreshing, "fresh and fruity" taste while retaining a sweetness. The product will be available in a blue package with an orange logo, and a television commercial will begin airing on August 15th, featuring the tagline, "A Juicy Revolution in Beer."
Meanwhile, in the Tokai and Hokuriku areas (Gifu, Shizuoka, Aichi, Mie, Toyama, Ishikawa, and Fukui), "Beer Me," with an alcohol content of 3% and perfect for busy daily life, will be available from the same day. The beer uses corn grits in part and is brewed at a high concentration, achieving both a satisfying drinking experience and a refreshing aftertaste. The 350ml and 500ml cans feature packaging with different designs on the front and back, embodying the message "Beer for yourself," and commercials for the beer will also begin airing on the 15th.
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