[Campaign] Large-scale "Year of the Horse is the Year of the White Horse" campaign to win luxurious prizes

Diageo Japan will be running a large-scale campaign for the White Horse brand of Scotch whisky sold by Kirin Brewery, titled "The Year of the Horse is the Year of the White Horse," in honor of the Year of the Horse in 2026.

First installmentStarting December 9, 2025, by following and reposting on X (formerly Twitter), 100 people will be entered to win a "Year of the Horse Limited Edition Box" containing an original zodiac glass and celebratory chopsticks. Part 2will launch a "Deep Fry Fortune" campaign on a special website from January 5, 2026. A total of 2,026 people will be chosen by lottery to win unique and luxurious prizes, including one "Pure Gold Shrimp Tempura" and five "Tabletop Hot Showcases."

■How to participate:
① Kirin Beer official X account (@Kirin_Brewery) Follow
② Repost the campaign-eligible post
③ Application complete! Winners will be contacted via DM at a later date.
*Those under the age of 20 are not eligible to apply.

In addition, a new TV commercial starring Kana Kurashina will begin airing on December 1st, and will liven up the New Year holidays with a playful concept that combines the brand name "Horse" with the zodiac sign.

2026 is the Year of the Horse, the Year of the White Horse! A large-scale campaign called "The Year of the Horse is the Year of the White Horse" will be held, with luxurious prizes to be won.

Diageo Japan Co., Ltd. Press Release (November 25, 2025, 10:00 AM) 2026 is the Year of the Horse, the Year of the White Horse! Large-scale "Year of the Horse, Year of the White Horse" campaign with luxurious prizes

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