Events

[Weekend Event] A huge gathering of domestic and international craft beers! "JAPAN BREWERS CUP 2025" to be held in Yokohama

JAPAN BREWERS CUP 2025, Japan's largest winter craft beer event, which combines a beer judging panel and a beer festival, will be held for three days this weekend at the Hammerhead CIQ Hotel in Yokohama.

[Weekend Event] "Matsushima Oyster x Warm Sake Festival" will be held, where you can enjoy Miyagi sake and seasonal oysters.

The 1st Matsushima Oyster and Warm Sake Festival will be held at the Miyagi Prefectural Matsushima Rikyu, a tourist complex located in Matsushima, one of Japan's Three Most Viewed Sites, from Sunday, February 2nd. During the festival, you can enjoy a tasting comparison of seasonal Matsushima oysters and 10 varieties of warm sake from Miyagi...

[Weekend Event] Let's all bring good fortune! "Sawanoi Garden Setsubun Festival" to be held

Ozawa Sake Brewery, one of Tokyo's leading sake breweries, will be holding the "Sawanoi Garden Setsubun Festival" this weekend, Saturday, February 1st. A scary demon is coming to Sawanoi Garden! Let's all bring good fortune! Ozawa Sake Brewery's Sawanoi Junmai Daiginjo (...

[Event Information] "Winter Shochu Hot Water Drinking Event" to be held in Nakameguro, featuring 25 shochu breweries from all over Kyushu

"Winter Shochu Hot Water Drinking Event" KURAKARA Co., Ltd., which plans and manages promotional events for national alcoholic beverages, primarily authentic shochu and awamori, will hold the "Winter Shochu Hot Water Drinking Event" (sponsored by...

[Event Information] "Niigata Sake no Jin 2025" to be held in March, featuring exhibits from 80 sake breweries in Niigata Prefecture

Niigata Sake no Jin 2025 The popular sake event, "Niigata Sake no Jin 2025," sponsored by the Niigata Prefecture Sake Brewers Association, will be held at Toki Messe on Saturday, March 8th and Sunday, March 9th. Eighty breweries from the prefecture will exhibit, and approximately 500 varieties of sake will be available for tasting. The association was founded in 2004...

[New Product] ISEKADO x Shimizu Seizaburo Shoten collaboration hard seltzer released exclusively at Tokai AEON

SAKEKASU Hard Seltzer by ISEKADO (Nikenjaya Mochi Kadoya Honten Co., Ltd., Ise City, Mie Prefecture) will release "SAKEKASU Hard Seltzer" exclusively at AEON Retail in the Tokai area from Saturday, January 18th.

EventsProduct Information

[Bus Tour] Chichibu Wine! Ichiro's Malt! Chichibu Nishiki! A trip to enjoy three types of Chichibu alcoholic beverages

We are now accepting applications for the "Chichibu Wine Tour with a Wine Sommelier," a one-day bus tour departing from Omiya on Saturday, February 15th, where you can enjoy three types of Chichibu wine. ★First Wine [Wine: Chichibu Wine] On the bus ride out, you will be introduced to Chichibu Wine...

Local oden from all over Japan will be gathered at Ueno Park! "Oden & Local Sake Festival 2025" will be held from January 16th (Thurs) to 19th (Sun)

The Oden & Local Sake Festival 2025 Standing Bar Festival Executive Committee (Executive Chairman: Tomohiko Inoguchi) is powering up the Oden & Local Sake Festival 2024, which attracted 100,000 people in January last year, and will hold the event at Takenodai Square (in front of the fountain) in Ueno Park, Tokyo, from Thursday, January 16, 2025...

[Event Information] A joint project between Hankyu Railway and JR West. Let's go around and take turns "Gachagacha Drinking: Emo Izakaya Edition"

Gachapon Drinking: Emo Izakaya Edition Hankyu Corporation and West Japan Railway Company are holding the "Gachapon Drinking: Emo Izakaya Edition" event from January 24th (Friday) to March 31st (Monday), where participants can win coupons to use at "Emo Izakaya" (Japanese-style izakayas) along the Hankyu and West Japan Railway companies' train lines.

[Event Information] Experience everything from harvesting to blending at the "Shochu Trail in Amami Oshima, Tatsugo"

The "Shochu Trail in Amami Oshima, Tatsugo" will be held on Sunday, February 9th. Starting with a sugarcane harvesting experience, participants will then have the opportunity to create their own original brown sugar shochu through a shochu blending experience. Applications are due by Friday, January 31st.

[Seminar] "The 13th Single Malt Marathon" will be held, where participants will drink Scotch in alphabetical order!

The 13th Single Malt Marathon will be held on Thursday, January 30, 2025, at 7:00 PM. Based on the book "The Complete Single Malt Scotch Encyclopedia" (Shogakukan), Mamoru Tsuchiya will explain the history and latest trends of each distillery, and we will taste the bottles featured in the book in alphabetical order.

[Event Information] Japan Sake and Shochu Makers Association Announces "Sake Event Calendar January 2025 Edition"

Sake Event Calendar January 2025 Edition The Japan Sake and Shochu Makers Association (hereinafter referred to as the Association), the largest organization in the sake industry, represents approximately 1,600 alcoholic beverage manufacturers nationwide (sake, authentic shochu, awamori, and mirin) and is responsible for organizing events and other events related to sake held in Tokyo and throughout the region.

[Snacks to go with alcohol] Don Quijote x Tirol Chocolate! That "national sweet" has become a drink?

Don Quijote's "Tyrol Chocolate Liquor Coffee Nougat"! The balance of chocolate flavor and coffee flavor is exquisite. You can enjoy it on the rocks, with milk, or hot! Read more here ↓ buzz feed

Eventsconversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Event Information] First Japanese Sake Festival in Nihonbashi! The 1st Premium Japanese Sake Festival in Nihonbashi

The 1st Premium Japanese Sake Festival in Nihonbashi A special Japanese sake festival will be held in Nihonbashi for the first time to commemorate the registration of "traditional sake brewing" as a UNESCO Intangible Cultural Heritage! More than 120 varieties of sake from 30 carefully selected sake breweries will be on offer. New winter sake and limited edition sake perfect for gift-giving will also be available. Sake from 30 carefully selected breweries, including Kozenjosui, S...

[Event Information] Paid tasting event for "Future Lemon Sour" will be held in Dotonbori from December 11th to December 15th

Future Lemon Sour The River Side BAR "Future Lemon Sour" will be released in two prefectures and 11 prefectures in the Kinki, Tokai, and Hokuriku areas from December 17th. A paid tasting event for "Future Lemon Sour The River Side BAR" will be held on December 11th...

[Event Information] "Nippon Craft Beer Festival 2024 in Sumida" to be held this Saturday

Nippon Craft Beer Festival 2024 in Sumida Japan's largest craft beer event, the Nippon Craft Beer Festival (NCBF), will be held in Kinshicho, Tokyo! This event, which can be enjoyed safely in an all-weather indoor venue, attracts people from all over Japan who work...

[Snacks to go with your drinks] "KOIKEYA The Smoked Salt Winter Smoked" potato chips smoked with "walnut smoked chips" are now available in limited quantities

KOIKEYA The Smoked Salt Winter Smoked Food Koikeya will release "KOIKEYA The Smoked Salt Winter Smoked Food," a winter-only flavor smoked with walnut smoke chips, from its "KOIKEYA The Smoked Salt" series, which features whole smoked potato chips, on December 5, 2024 (...

Event Information] "DAIKUMACHI NIGHT" will be held in Daikumachi on the way home from Kairakuen Garden! DAIKUMACHI NIGHT" will be held.

DAIKUMACHI NIGHT From December 2 to March 31 of the following year, "DAIKUMACHI NIGHT" is being held in Mito City's downtown "Daiko-cho" to enjoy the night time. During this period, the area around DAIKUMACHI will be decorated with lanterns and ...

[Event Information] Large-scale whiskey and spirits tasting event "Whiskey & Spirits Festival 2025 in Yokohama" to be held!

Whisky & Spirits Festival 2025 in Yokohama A large-scale tasting event featuring whiskey, gin, shochu, awamori, and more will be held at Pacifico Yokohama (Yokohama City, Kanagawa Prefecture) over two days, April 26th (Sat) and 27th (Sun), 2025.

Event Information] Sesame oil plays a leading role in this event! Seven sesame oil makers from around Japan gathered in Akabane for "SOSOGE FES 2024," a sesame oil festival! Sesame oil festival "SOSOGE FES2024" will be held!

SOSOGE FES2024 "SOSOGE FES 2024" is a must-see festival for sesame oil fans. On Friday, December 13th, the pre-event event will feature a "Sosoge Meetup" at SWITCH STAND Akabane. Enjoy special dishes and rice dishes made with sesame oil...

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