Events

Purchase a tasting cup (which serves as a certificate of participation) and enjoy a free-flowing tasting tour of three local sake breweries (Kitayasu Daikoku, Hakubanishiki, and Ichinoya) and the Northern Alps Brewery within walking distance of JR Shinano-Omachi Station in Omachi City, Nagano Prefecture.

Snack Imadeya will be held at Shibuya PARCO for two days starting October 26th. The event is themed around "Enjoying good alcohol more casually," and offers sake, wine, and non-alcoholic drinks from around Japan in a snack bar-style tasting booth. Participants can sample...

Tono Hop Harvest Festival: This weekend, the Tono Hop Harvest Festival will be held in Tono City, Iwate Prefecture. The event will feature over 30 varieties of beer, including "Hitono Beer ZUMONA" and "Tono Brewery." The event-exclusive Harvest Festival beer is especially popular.

Yukata de New Retro SAKE Festival: Enjoy Nishinomiya sake in a new retro style, wearing a yukata! Enjoy local Nishinomiya sake with delicious food from Street KITCHEN! This event is enjoyable for sake lovers and beginners alike...

Hoppy Beverage CRAFT BEER Tasting and Sales Event Hoppy Beverage will be holding a CRAFT BEER tasting and sales event at the Daimaru Tokyo store from today, August 14th (Wed) to the 20th (Tue). Available beers include three Akasaka beers and four Nihonbashi beers...

The 2024 Keyaki Hiroba Autumn Beer Festival will be held at Saitama Super Arena from Thursday, September 12th to Monday, September 16th (national holiday). More than 65 vendors will be serving over 400 types of beer. Ise Kadoya Beer and...

This weekend, August 3rd and 4th, the Kyushu Craft Beer & Marche will be held at Fukuoka Daimyo Garden City Park, where you can enjoy Kirin Beer and craft beers from Kyushu and Fukuoka. The food area will feature a variety of food booths, including tacos, soft serve ice cream, and other items that go perfectly with craft beer.

To promote the appeal of "Harekaze," a two-day event will be held at Shibuya Hikarie in Tokyo on July 27th (Sat) and 28th (Sun). At this event, giant "Harekaze cans" featuring designs of the four commercial stars in yukata robes will be set up. Visitors will be able to take photos with the giant Harekaze cans, and...

Iichiko Terrace From July 15th (Monday, national holiday) to July 28th (Sunday), the "Iichiko Terrace" will be held at Marunouchi House, located on the 7th floor of the Shin-Marunouchi Building, directly connected to Tokyo Station. During the event, you can enjoy "Iichiko," a green tea highball made with Iichiko, at all 12 Marunouchi House locations.

The Chuo Line Beer Festival 2024 Summer will be held from Thursday, July 18th to Sunday, July 21st at Sakaiminato Fureai Hiroba Park, located at the south exit of JR Musashi-Sakai Station. Last year, a total of 50,000 people attended...

Mojiko Beer Festival The Mojiko Beer Festival will be held from July 19th to 21st at Mojiko Retro Central Square in Kitakyushu City. To commemorate the 30th anniversary, the festival will be themed "The Return of Sapporo Beer," and you can enjoy Black Label, Yebisu, Sakura Beer, and more. Also...