conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

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A "Glass for Drinking Beer Slowly" has been a big hit! Reason for the flood of purchase requests

The "Slow Beer Glass" is a glass developed by craft brewer Yakko-Brewing to promote appropriate drinking in consideration of health. The glass was created based on the concept of "drinking at a low pitch and enjoying it slowly," referring to the guidelines of the Ministry of Health, Labour and Welfare....
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Drunk Talk] Hakutsuru Sake Brewery. Harvesting sake rice grown on the rooftop of a building in Ginza.

Hakutsuru Sake Brewery harvested sake brewing rice grown on the roof of a building in Ginza on Wednesday, October 30. Sake will be brewed with the rice harvested and sold as "Hakutsuru Ginza Tenku-no-No-Shu" (Hakutsuru Ginza Sky Farm Sake) at department stores in Ginza on a limited basis. Hakutsuru began growing rice on the roof of its Tokyo branch in 2007. About 30 meters above the ground...
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The first "Dotsumami General Election" to decide the best match between snacks and alcohol is now underway.

Don Quijote x Suntory "First Do-Snack General Election" The "First Do-Snack General Election" is being held at Don Quijote affiliated stores nationwide from November 1st. This event proposes new ways to enjoy alcohol to Generation Z, who are increasingly turning away from alcohol. Don Quijote's "Passion Price" offers eight...
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[Snacks to go with drinks] Cheers! What is the reason for clinking glasses when drinking?

The custom of "toasting" became popular in Japan during the Meiji period. It is said that the custom of clashing glasses together to prove that the drink was poison-free was invented because poisonings were common at drinking parties. For more information, click here: sirabee "5x Points All October! [Part 1...
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[Snacks to go with your drinks] Miyakonojo City, Miyazaki Prefecture, is now accepting orders for its hometown tax return gift, "A year's supply of Kuro Kirishima (365 bottles)"!

This year marks the 10th anniversary of Miyakonojo City in Miyazaki Prefecture's revamped hometown tax donation program, focusing on two of Japan's best products: meat and shochu. One of the most talked-about features of the program's initial launch was the popular "One Year's Supply of Shochu" gift, which included 365 bottles of Kuro Kirishima sake.
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[Snacks to go with sake] Hakone Kowakien Yunessun's "sake bath" has evolved and been updated to the "Shin Sake Bath"!

Hakone Kowakien Yunessun will be introducing the "Shin Sake Bath" on November 1, 2024. The "Sake Bath," which has been in operation since 1984, has become a popular spot for foreign tourists due to its quintessentially Japanese atmosphere. To add a new dimension to the experience, the bath will be designed with a Japanese theme.
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Starbucks and Kirishima Sake Brewery collaboration facility by Kengo Kuma to open in spring 2026.

Starbucks Coffee Japan and Kirishima Sake Brewery have opened a collaborative facility scheduled to open in the spring of 2026. Designed by Kengo Kuma, the facility will feature a serene space that emphasizes coexistence with the local community and environment and makes use of bamboo. The glass-walled botanical garden will include coffee trees, sweet potatoes...
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[Snacks] Heineken launches "The Boring Mode," an app that "enriches your real life," for the first time in Japan

The World's Most Boring Smartphone: "The Boring Mode" Heineken Japan released the free app "The Boring Mode" in Japan on October 23rd, which aims to distance people from smartphone addiction and promote real-life interactions. This app is...
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The first place was decided by a wide margin to be "Edamame" (green soybeans)!

A ranking site planned and edited by CM Site, Inc. that examines "Just curious", "Ranking-o! is a ranking site that examines "50 popular snacks! What do you recommend to go with alcohol and beer? The results of the "What do you recommend that goes well with alcohol and beer? The article includes comments from the voters.
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[Snacks to go with alcohol] What!? Drinking too much alcohol can make your hair gray!?

When you drink too much alcohol, your liver can't keep up with the breakdown of alcohol, which increases the amount of active oxygen, adversely affecting cells and melanin production, leading to more gray hair. Furthermore, the breakdown of alcohol consumes the protein that makes up hair, making it harder for nutrients to reach the hair. This, combined with aging, can accelerate graying. Here are some countermeasures...
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[Snacks to go with alcohol] Canned chuhai market shifts away from strong drinks and towards low-alcohol products due to health-conscious trends

In recent years, demand for low-alcohol products has been increasing in the canned chuhai market. While the high-alcohol "strong" drinks that were once popular have become a trend, consumers are increasingly expressing their desire to avoid getting drunk, prompting alcoholic beverage manufacturers to strengthen their lineups of low-alcohol products.
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[Sake Snacks] Applications open for "2025 Miss SAKE," an ambassador who will promote the appeal of sake

Miss SAKE 2025 will see approximately 500 events throughout the year! We are now accepting applications for Miss SAKE 2025, an ambassador who will promote the traditional Japanese culture of sake. You can apply yourself! Or, if you know a perfect sake-loving woman, you can introduce her to the event!
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[Alcohol Snacks] The Ministry of Health, Labour and Welfare releases "Alcohol Watch," which lets you quickly find out the amount of alcohol in your drink and the time it takes to break it down

On September 20, the Ministry of Health, Labour and Welfare released "Alcohol Watch," a tool that allows users to easily understand the alcohol breakdown time and pure alcohol content after drinking. Users can select various types of alcohol, such as beer, shochu, and sake, and calculate the pure alcohol content and breakdown time...
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Behind the popularity of Japanese whiskey: Beware of counterfeit products and how to buy safely.

With the growing popularity of Japanese whiskey, counterfeit products are also on the rise. Counterfeit products are especially easy to find on personal-to-consumer (CtoC) applications and auctions, and some counterfeiters have been known to use empty bottles to make clever counterfeits. To avoid counterfeit products, it is advisable to visit official stores operated by companies or actual stores...
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Why "Hibiki JAPANESE HARMONY" is becoming difficult to obtain at regular price.

Japanese whiskey is popular both in Japan and abroad, especially Suntory's "Hibiki", a blended whiskey created in 1989 to commemorate the 90th anniversary of the company, blending the malt whiskeys of "Yamazaki" and "Hakushu" with the grain whiskey of the Chita distillery, especially...
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The third-rate drinkers get excited over "bad words" in drinking conversation, while the second-rate drinkers talk about "politics and professional baseball". Then, what about the first-class?

Don't talk about baseball, religion, or politics at a drinking party! That's the old saying, isn't it? So what kind of talk is actually top-notch? What kind of talk structure wins trust? Click here to read the rest of the article.
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[Snacks to go with your drinks] 2023 Shochu maker sales ranking

Teikoku Databank has announced the top 50 shochu manufacturers by sales for 2023. Topping the list for the 12th consecutive year is Miyazaki Prefecture's Kirishima Shuzo. Second place is Oita Prefecture's Sanwa Shurui, and third place is also Oita Prefecture's Nikaido Shuzo. Click here for more information:
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[Snack Talk] Bringing Japanese snack culture to the world! Snack culture media "Welcome to the Snack" released in multiple languages

Welcome to the Snack Bar Online Snack Yokocho Bunka Co., Ltd. has released the snack culture media "Welcome to the Snack Bar." This media will share the charm and know-how of snack bar culture, as well as the voices of bar owners and bar owners from all over Japan, in both Japanese and English.
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The "Wei-Arena Garden" in Shibuya, Tokyo, is jointly held by five companies.

A beer garden serving beer-tasting beverages with less than 1.0% alcohol content, "Kokochiyori Wei-Arena Garden," will open for a limited time from August 29 to 31 at Inaribashi Square in front of Shibuya Stream. Asahi Beer, Yakko Brewing, Tricumi, Kiuchi Sake Brewery 1823, Sass...
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[Snacks to have while drinking] Gout is more likely to occur in the summer! What should you do if you do get gout?

In the summer, sweating can easily cause loss of body fluids, which can increase blood uric acid levels, making gout more likely to develop. Heat can also reduce appetite and lead to inadequate fluid intake. To prevent gout, frequent hydration and a balanced diet are essential.
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