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Takara Can Chu-hai "Lemon Rich" Takara Shuzo Co., Ltd., a pioneer of canned chu-hai since its launch in 1984, will release the popular limited-edition flavor "Lemon Rich" in several locations nationwide on Tuesday, November 11, 2025.

Killing Good Ale surpassed its annual sales target of 600,000 cases just eight days after its release on October 7, 2025. In response, the company has revised its annual sales target upward to 900,000 cases, 1.5 times the initial plan. This product is designed to have a fruity taste and aroma, as well as a pleasant aftertaste...

"Let's Drink at a Local Chinese Restaurant" x "NEW ERA" The popular program "Let's Drink at a Local Chinese Restaurant," currently airing on BS-TBS, in which host Kintaro Tamabukuro drinks at local Chinese restaurants across the country, is collaborating with New Era to sell merchandise! There are eight different models available, including caps and long-sleeved T-shirts!

To celebrate its 100th anniversary, Kizakura Co., Ltd. is pleased to announce that it will hold its 7th "Kura-biraki" (opening of the brewery) on Saturday, November 8th at the Fushimizu Brewery on its headquarters grounds. The event will include a kagami-biraki (opening of the sake barrel) ceremony, free sake, shot sales of limited edition sake, craft beer, whiskey highballs, and more, as well as sake and...

To celebrate the 10th anniversary of the popular program "Seiji Rokkaku's Nomitetsu Main Line Japan Trip," currently airing on NHK BS/BSP4K, an event called "Seiji Rokkaku's Nomitetsu Main Line Japan Trip Special Live & Talk" will be held in Fukuoka and Osaka, where you can enjoy the program's music with live performances and talk.

Takara Shochu's Soft Hojicha Mix Takara Shuzo will be releasing a new autumn/winter limited edition, "Takara Shochu's Soft Hojicha Mix," nationwide on Tuesday, October 28, 2025, as part of its "Ochawari" (tea-making) series, which is becoming increasingly popular among young people. Ready-to-Drink (RTD) beverages have become increasingly popular in recent years...

Suntory will launch the new "Shirokaku Highball Can" nationwide for a limited time starting December 2, 2025. This product inherits the characteristics of the previously sold "Shirokaku" whiskey, a light and refreshing tasting can. It has an alcohol content of 6%...

Gekkeikan Argo Gekkeikan has expanded its 5% alcohol sake brand "Argo" with two new additions: the canned "Gekkeikan Argo Sake 5.0" (180 mL can / 255 yen excluding tax) and the sparkling "Gekkeikan Argo Sparkling Sake 5.0" (250 mL bottle / 3 yen excluding tax).

At around 11:20 PM on Tuesday, October 7th, a fire broke out at Hashimotoya Honten, a long-established soba restaurant on Honmachi-dori in Morioka City that was founded in 1618. The two-story wooden building, which also served as a residence and store, was completely burned down. The fire spread to an adjacent building and was extinguished about five hours later at 4:30 AM on the 8th. At the time of the fire, there was no one inside the restaurant...

Pre-orders are now open for the 2026 edition of Hakusuisha's popular original calendar. A favorite among drinkers and izakayas, this classic beautiful butt calendar is a must-have! Enjoy a High Sour while gazing at it for a fun and stimulating home drinking experience! Purchase (pre-order) here (11...

Cable TV Shinagawa will begin broadcasting a new program, "Masu Takeshi's Sake Guide," on its community channel "Shinagawa One TV 10 (Digital Terrestrial Channel 10)" on October 1st. Actor Masu Takeshi tours bars around Tokyo, offering delicious sake and snacks...