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Noto Peninsula Earthquake: Sake breweries collapsed and the land sank in Hokuriku, a treasure trove of sake.

The Hokuriku region, one of Japan's leading sake breweries, was severely damaged by a major earthquake of maximum intensity 7 centered in the Noto region of Ishikawa Prefecture that occurred at around 4:10 p.m. on January 1, 2011. Hara Sake Brewery Co., Ltd. a sake brewery established over 200 years ago that brews locally brewed sake "Koshinohomare" in Kashiwazaki City, Niigata Prefecture,...
2024.01.03
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[Snacks to go with sake] Why there are so many sakes with "Masamune" in their names

Kiku Masamune, Sakura Masamune, Kinshi Masamune... Why is there a "Masamune" brand all over the country among all the other sake brands? Apparently there are 147 brands nationwide. Seishu, Masamune, Masamune... I see, that's why. For more details, click here...
2024.01.02
Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)
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[Information] FamilyMart exclusive craft beer "World Craft" released in limited quantities

As part of FamilyMart's ongoing "Your Delight" initiative, one of its five key concepts, FamilyMart will begin selling World Craft Hop-Aroma Session IPA, a beer jointly developed with Suntory, at FamilyMart stores nationwide from Tuesday, December 26, 2023.
2024.01.02
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Lemon Sour Master" with this one book! The more you know, the better it tastes! The More You Know, the Better! A Book for Enjoying Lemon Sour" (Japanese only)

KANPAI! and the drinks we order for the first drink have become more and more diverse. In the past, most people ordered "beer for now," but it seems that more and more people are enjoying their drinks freely. The other day, when I was shopping for drinks at a convenience store, I found a non-alcoholic drink, even if it was only a lemon sour...
2024.01.01
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[New Year's holiday information] Uchida, Marumasuya, Akimotoya, Uozo, and others *Added on January 1st

For information on 2025-2026, click here ↓ 2023-2024 New Year's Holidays The New Year's holiday is all about drinking, after all. You might as well drink at a bar, right? Tateishi "Uchida" will be open on Thursday, December 28th, just like a regular Saturday.
2024.01.01
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Okinawa Whiskey Drink Comparison Sets are back on sale in limited quantities for the first time in half a year. Okinawa Whiskey Drinking Comparison Sets are back on sale in limited quantities after a six-month absence.

Okinawa-based Kumesen Brewery Co. has resumed sales of a three-bottle set of its subtropical-aged rice whiskey, Okinawa ISLAND BLUE, in limited quantities starting Friday, December 15, 2023. This "Drink Comparison Set" was originally developed in response to the voices of ardent fans...
2023.12.31
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[Snacks to go with alcohol] That's ridiculous! Highballs are actually more likely to make you gain weight than beer!

Drinking zero-sugar alcohol does not reduce triglycerides. In fact, the pitfall of zero-sugar distilled spirits like whiskey and vodka is that they have a high alcohol content. Alcohol is a legitimate source of energy, providing 7.1 kcal per gram of pure alcohol.
2023.12.30
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[Bar Information] Maruken Suisan is closed due to the Ichibangai fire. It will reopen on January 6th.

At around 5:00 PM on Monday, December 25th, a fire broke out on Ichibangai Silk Road, destroying four buildings. As a result, Maruken Suisan, also located on Silk Road, was temporarily closed from the following day. It is scheduled to reopen at 10:30 AM on Saturday, January 6th, 2024.
2023.12.30
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[Snacks to go with alcohol] Experts warn that the combination of cola and alcohol is dangerous!

With the drinking party season approaching, experts have warned that "combining alcohol with colas and energy drinks, which contain caffeine, is dangerous." Colas-based cocktails have long been popular. However, experts are now warning of the dangers, according to reports in India's Indiatimes and elsewhere.
2023.12.29
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The "Gosetsu Set" is now on sale and arrives with freshly fallen snow.

Tsunan Jozo in Tsunan Town, Niigata Prefecture, which produces sake in one of Japan's heaviest snowfall areas, is offering a limited-quantity "Gosetsu Set" that includes three bottles of sake made with the blessings of the snow and the snow that accumulates at the brewery. The limited-quantity "Gosetsu Set" offers different tastes...
2023.12.29
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holiday

[Closed] Nikko's 100-year-old sushi restaurant "Yaoharu Sushi" closes

Founded in the Taisho era, Yaoharu Sushi has been in business for over 100 years, spanning three generations. Due to a combination of factors, including a shortage of fish due to global warming, rising prices, and a lack of staff, Yaoharu Sushi in Nikko City will be closing its sushi-focused menu at the end of December. It's unclear what the next stage of the business will be...
2023.12.29
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[Administrator's Tweet] Where should we drink during the New Year holidays? Check out the holiday information and plan accordingly.

Christmas is over and the end of the year atmosphere is upon us. I lost the Arima Kinen, but I'm personally satisfied because Take won. I wonder what I'll do over the New Year holidays. I'm going to be really bored anyway, so maybe I'll spend the New Year holidays at a bar this season...
2023.12.28
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[Information] The back label design of the Ozeki One Cup series has been revamped. The first product is the "Josen One Cup 180ml bottle."

The back label design of the One Cup series has been updated with a seasonal theme, featuring landscape illustrations that evoke stories you've seen before. Shipments will begin in late December 2023. The first release will be the "Josen One Cup 180ml Bottle," with other series to follow.
2023.12.28
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[Snacks to go with drinks] Renaissance! Hige Danshaku Higuchi, "10% of my work is comedy, 90% is wine"

About 15 years ago, the comedy duo "Higedanshaku" (Bearded Baron) became a sensation when they raised their wine glasses and shouted, "Isn't it ____?" and "Renaissance!" However, after their breakthrough, their work suddenly decreased, and they became known as one-hit wonders. Yamada Louis 53rd, the comedian who plays the straight man, is a writer...
2023.12.27
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Information on the year-end kurabiraki events held throughout Japan

Work is over, cleaning is done, and we're taking advantage of our lazy time to go to a brewery open house! Niigata "Imadaiji" "Year-end Thanksgiving Festival" Dates: December 15 (Fri.) - 30 (Sat.) Imadaiji Address: Kagami, Chuo-ku, Niigata 950-0074 Niigata City, Niigata Prefecture...
2023.12.27
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[Snacks over drinks] Strengthening measures against drunk driving on bicycles. The same as for cars?

The National Police Agency is considering new bicycle traffic rules that will strengthen measures against drunk driving. Penalties for drunk driving are also planned, which could lead to increased arrests. The "Good Bicycle Safety Law" submitted to the National Public Safety Commission on December 21, 2023...
2023.12.26
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[Bar News] Fire breaks out in Akabane Ichibangai, an area densely populated with izakayas

At around 5:00 PM on Monday, December 25th, a fire broke out at a broiled hormone restaurant on the "Ichibangai Silk Road" street, which is lined with izakayas such as Maruken Suisan. The fire burned four buildings, and more than 40 fire engines and other vehicles were dispatched. The cause of this fire appears to be a power leak, but in recent weeks, there have been many fires in Shinbashi and...
2023.12.26
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CHAIR, a low-alcohol sake brand, was born from a sake brewery with a history of more than 300 years.

From the Okuhida Sake Brewery (Kanayama, Kanayama-cho, Gifu Prefecture, Gero City, Gifu Prefecture), founded in 1720 (Kyoho 5), a cozy low-alcohol sake brand "CHAIR" was born, which makes you want to have a word with your drink. Low CHAIR" with 8% alcohol by volume and "CHAIR" with 13% alcohol by volume...
2023.12.25
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[Snacks to go with your drinks] If you're a heavy drinker, you should know! The hidden characters in the Kirin Beer logo

There's been a lot of buzz about the "hidden text" in Kirin Beer's familiar logo character. It's been talked about frequently before, but many people probably didn't know about it. We asked the PR department why...? Read more here ↓↓↓ B...
2023.12.24
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Tavern Information] It's not too late! Summary of famous restaurants closing this month

Famous Stores Closing This Month There are only a few days left in this year. Unfortunately, there are some famous restaurants closing this month across Japan. Let's go to the last one to experience the taste and atmosphere of the famous restaurants. Oyama "Kaburaya" The bar "Kaburaya" in Oyama, Itabashi Ward will close on Wednesday, December 27...
2023.12.24
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