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High Sour Miniature Charm A miniature charm of High Sour, a drink that has been loved for many years at bars and at home, and is familiar to many as the catchphrase "If you want to drink alcohol, drink High Sour♪"! Gashapon

To commemorate the 60th anniversary of the launch of Ozeki's "One Cup" and the 60th anniversary of the Tokaido Shinkansen bullet train in October 2024, a special "Diamond Party" will be held. Sixty people will be invited free of charge on JR Tokai's chartered Shinkansen "One Cup" train for a talk event looking back on the history and a limited edition "One Cup"...

Hoppy" lands in Kyushu Hoppy, a favorite of Kanto's sake drinkers, has made its full-scale debut in Kyushu. The cocktail "Marufuku," which combines Oita Mugi Shochu Nikkaido, one of Kyushu's representative shochu, and Hoppy Black, is served at a golf course in Miyako Town, Kyoto County, Fukuoka Prefecture, and at the Kyoto (...)

UCHITA-ji's GRAPE WARI (Grape Wari) A collaboration product between "UCHITA-ji", a famous bar of Motsuyaki in Tateishi, and Takara Shochu High-ball "Grapes Wari" will be on sale from September 3, 2012. Takara Shochu website does not have the release information yet, but we are looking forward to it...

Anime "Bocchi Za Roku! ×x Nihon Zakari "Onikoroshi" Anime "Bocchi Zak Roku! The "Onikoroshi" that Kikuri Hiroi, a character in the anime "Bokuchi Za Rokku! Onkyo and Nihon Zakari collaborated to produce the "SICK HACK" song "Watashi...

The Summer Beer Train, which allows you to enjoy beer on a streetcar, will be running again this year, marking its 30th anniversary. The 90-minute round-trip trip from Sofukuji Temple to Urakami Depot costs 4,950 yen per person, and includes all-you-can-drink options for six drinks and a boxed lunch.

Fuji Rock Festival '24 Heineken Booth Heineken is the beer of Fuji Rock! Heineken booths will be set up at five locations at Fuji Rock Festival '24, including the first-ever yellow cliff area....

Globe-Trotter Original Sake (Hiroshima, Kamoizumi Sake Brewery) Japan Technology Solutions Corporation, a sake planning and sales company, will release on July 18 a collaboration label sake with Globe-Trotter Hiroshima, called Globe-Trotter Original Sake (Hiroshima, Kamoizumi Sake Brewery), which...

A one-day tour filled with sake. Tobu Railway Co., Ltd., Tobu Top Tours Co., Ltd., Daiichi Shuzo Co., Ltd., the Japan Famous Sake Association Headquarters, and Okanaga Co., Ltd. are collaborating to promote Sano City through sake and revitalize the area along the railway line. The tour, held on September 7th, will feature Tochigi...

Key chains are now available at tamazon, the official online store of Tamachannel, a YouTube channel that is very popular among jogers. There are three types: "Water Quality Survey", "Vinegared Miso Nian", and "Kamimono", which are performed when eating stewed food! Not only can they be used as key chains, but also as bottle tags, Senja-fuda...

"Maruef Yokocho Traveling" to Hokkaido As part of the "Thank you to everyone in Japan for your hard work! Project," "Maruef Yokocho Traveling" will be held in Hokkaido from July 16th, allowing visitors to experience the world of Asahi Draft Beer. The event car, the "Maruef Car," will travel to each city...