welcome news

[TV] Mie's ISEKADO appears on TV Tokyo's "Cambrian Palace"

Nikkei Special: Cambria Palace On Thursday, January 16th at 11:06pm on TV Tokyo's "Nikkei Special: Cambria Palace" we will be looking at the 450th anniversary of "Nikenjaya Mochi Kadoya Honten" and the craft beer brand "ISEKADO" as they explore tradition and innovation behind the scenes...

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[Useful Information] Enjoy an Izakaya at Home! FamilyMart x Sekai no Yamachan

FamilyMart is releasing four new products overseen by Sekai no Yamachan, a renowned restaurant serving chicken wings, a classic Nagoya dish, featuring the spiciness and flavor of the legendary "phantom pepper." The products are available at approximately 16,200 FamilyMart stores nationwide from Tuesday, January 7, 2025.

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[Apparel] Tama Channel releases the long-awaited "Shimiir T-shirt"

The long-awaited "Simiir!" T-shirt from Tamabukuro Kintaro's YouTube show "Tama Channel" has been released. The catchphrase "Simiir!", often uttered after drinking bottled beer, is now available on an American-style long-sleeved T-shirt!

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[Coming of Age Day] Messages from Tsumabuki Satoshi and Hasebe Makoto to adults turning 20 released

"Cheers to Adults." As part of a special message project for Sapporo Draft Beer Black Label, a video themed "Cheers to Adults" will be released on the member site "CLUB Black Label" from January 6th for those turning 20. The video stars Tsumabuki Satoshi and Hasebe Makoto...

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[Useful Information] Fukushima Hamadori sake gacha comes with acrylic stands featuring 18 varieties

Hamadori Sake Gacha The Iwaki Printing Planning Center in Iwaki City, Fukushima Prefecture, has launched the Hamadori Sake Gacha, a capsule toy featuring acrylic stands with designs of sake and wine bottles from 11 cities and towns along the Hamadori coast. There are 18 varieties in total, and vending machines are being set up at Iwaki Station and roadside stations, with 50 prizes per play...

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[TV] BS TV Tokyo's "Wings of Growth" follows Kyoto's Sasaki Sake Brewery. Broadcast on January 5th

Wings of Growth: Over 99% of Japanese companies, or approximately 3.5 million, are small and medium-sized enterprises (SMEs). How do they overcome various challenges and achieve their own growth? The January 5th broadcast of "Wings of Growth," a program that closely follows the efforts of companies that spread their wings, featured Sasaki Sake Brewery in Kyoto Prefecture...

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The pop-up store of limited edition models celebrating the New Year from the much talked-about Shinmasa Sake Brewery will be held!

No.6 New Year-type Shinmasa Shuzo, a famous brewery in Akita, has renewed its New Year's Day shipment of draft sake as "No.6 New Year-type" (N-type) from 2025. Founded in 1852, the company is Japan's oldest sake yeast, Kyokai No. 6, which was ...

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Tiger Thermos 100th Anniversary! Retro Pattern Reprint Series!

The 1970s and 1980s was a time when Tiger vacuum flasks evolved from its ancestor's product offerings centered on vacuum flasks and warming pots to a comprehensive manufacturer of home appliances such as warming jars, rice cookers, and electric hot water pots. At the time, floral and striped patterns were widely used in a variety of product lines...

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Book] "Whiskey you want to drink now" full of basic knowledge, history, and the hottest brands is now on sale!

Whisky to Drink Now" is a must-read for whisky lovers! It explains the history, production process, and secrets of the cask as basic knowledge, and features distilleries in Japan and notable brands. In addition, it introduces recommended brands by four whisky experts and "whiskies you want to drink every day". The volume opens with an introduction to Japanese whisky...

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ICHI-GO-CAN will sell a limited number of "Original Label Sake Cans" using Kanagawa Prefecture's sake.

Original Label Sake Cans" from Three Sake Breweries in Kanagawa JR Yokohama Shonan City Create has created original cans from three sake breweries in Kanagawa (Koganei Shuzo, Izumihashi Shuzo, and Kumazawa Shuzo) to promote the ICHI-GO-CAN® sake brand and Kanagawa's sake and to increase demand...

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TV] Let's Drink at Machinuka, New Year's SP -Tsurai Otoko wa Tsuraiyo, Toast with Madonna at Suitaro's Location

Machinuka de Nomorouze New Year's SP "Machinuka de Nomorouze" Fresh Special, BS-TB's proudest drinking program along with "Yoshida Izuru no Bar Houki" will be aired on January 2, 2025. New Year's Day 2025, the 100th year of the Showa era, will be shown from the Showa to the Heisei era, and will be a tama...

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Kiku-Masamune and "Vissel Kobe" win commemorative collaboration label products to go on sale in limited quantities.

Vissel Kobe Winner Commemorative Label 2024 Kiku-Masamune will sell a limited edition of 1,200 bottles of "Vissel Kobe Winner Commemorative Label 2024" from December 26 (Thursday) to commemorate Vissel Kobe's double championships of winning the J1 League and Emperor's Cup. This product...

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TV] Actress Nao appeared as a guest in the New Year's Sashi-Drinking Talks of "Yoshida Izuru no Bar Houki: New Year's Day SP!

New Year's Day SP "Yoshida Izuru's Bar Nomadic Travels" is a regular program on BS-TBS every Monday from 9:00 p.m. on BS-TBS. On New Year's Day in 2025, a two-hour special program will be broadcast. This special will be developed around two axes. 1...

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[Useful information] Free invitation to the public recording of the third-generation president Hoppy Mina's radio show

HOPPY HAPPY BAR We are offering free invitations to 60 lucky winners to the public recording of the radio program "HOPPY HAPPY BAR," hosted by Hoppy Beverage's third-generation president, Mina Ishiwata, on Monday through Friday nights. The dates are...

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[TV] A special program focused entirely on "kanzake" (warm sake), "Tour of Japanese Sake Bars - Kanzake SP," will be broadcast on the Travel Channel on Tuesday, December 31st!

A Tour of Japanese Sake Bars ~Hot Sake Special~ Discovery Japan's Travel Channel will broadcast a program showcasing the charms of Japanese sake, "A Tour of Japanese Sake Bars ~Hot Sake Special~," from 8:00 PM on December 31st. The program is hosted by the former editor-in-chief of the bar magazine "Koten Sakaba"...

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The call for "2025 Miss SAKE" ambassadors to promote the attractiveness of sake, a traditional Japanese culture, has been postponed.

2025 Miss SAKE General Incorporated Association Miss SAKE is pleased to announce the postponement of the application process for the "2025 Miss SAKE" sake ambassadors. Combined with the registration of sake as a traditional sake brewery with UNESCO, the application...

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[TV] NHK's "Bura Tamori" will return as a regular program from April

NHK has announced that its travel program "Bura Tamori" will be re-broadcast as a regular program on NHK General TV from April 2025. The program, in which Tamori, a city walking expert, tours cities and delves into their history and people's lives, ended in 2024, but will be broadcast for the first time as a three-night special in November.

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[Information] The January issue of "Stroll Master" features the two people who met at Shimokitazawa's "Mintei" on the cover

"Stroll Master" January Issue "Shimokitazawa, Sangenjaya, Ikejiri-Ohashi" "The Solitary Gourmet," a feature film directed and written by Yutaka Matsushige, will be released on January 10, 2025. The theme song, "Hunger and Me," will be performed by Hiroto Komoto (The Cro-Magnons), a friend of Matsushige's for 40 years. The two...

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[Information] The "Sky Kotatsu Ferris Wheel," which has been ridden by a total of 13,000 people, will be back this year

Enjoy the combination of "Kotatsu, Oden, and Hot Sake" at the Sky Kotatsu Ferris Wheel, a 123-meter-tall Ferris wheel in Osaka, Japan's tallest Ferris wheel, from December 2 (Mon) to February 28 (Fri), 2025! Event Details...

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[Book] Expressing taste in straightforward words! "The World's Easiest Whisky Taste Guide" to be released on December 6th

"The World's Easiest Whisky Taste Guide" Kanzen Co., Ltd. has released "The World's Easiest Whisky Taste Guide," a one-time book in which a whiskey enthusiast with a taste for approximately 300 brands describes the tastes of "138 bottles x 3 ways of drinking" in straightforward terms using "taste icons."

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