" will be released nationwide from April 2ndAsahi GINON" Advance tasting event "GINON BAR: A bar for beer lovers only" will be held at Tokyo Midtown Hibiya from March 28th to March 31st.
This is an advance tasting event being held ahead of the nationwide launch of "GINON." This product is a sugar-free citrus sour made with gin, with a taste that will satisfy even those who normally like beer. In order to allow "beer lovers" to experience "GINON" first, only those who declare themselves "beer lovers" at the entrance will be allowed to enter. At the event, a set of "GINON" (lemon or grapefruit) and snacks will be available for 100 yen (tax included). There is also a campaign where you can receive a gift by posting a picture of "GINON" or the venue on various social media platforms.
"GINON" is a gin-based, sugar-free citrus sour available in two flavors: "Lemon" and "Grapefruit." It uses a special gin that is infused with citrus peels, such as lemon peel and lemongrass, then distilled and flavored to bring out the refreshing flavor of the fruit, allowing you to enjoy the natural deliciousness of lemon and grapefruit. Having been sold exclusively in the Tohoku region since March 2023, the drink's sugar-free flavor, which is in high demand as a drink to accompany meals, and its delicious taste were well-received, resulting in high numbers for the number of purchases, repeat purchase rate, and purchase amount per purchaser, leading to the decision to release it nationwide.
I like beer and want a gin-based drink? I'd love to try it!
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