[Pop-up] Sapporo Beer opens "THE PERFECT Black Label BASE" for a limited time in Umeda, Osaka

Events

THE PERFECT Black Label BASE

"The Perfect Black Label" experience event "THE PERFECT Black Label BASE" will be held for a limited time from June 19, 2025 to January 12, 2026 at LINKS UMEDA in Umeda, Osaka.

This will allow customers to experience Black Label's unique worldview and the deliciousness of its carefully crafted draft beer on a deeper level. Inside the store, customers can choose a message coaster that immerses them in the worldview of the TV commercial "Adult Elevator," and the store will also be unveiling the original draft towers "Jukkijusshi," each with a different expression and made from Datekanmuri stone.

Furthermore, "CREAMY," one of the "3C" qualities we are committed to providing, has been improved. The server equipped with the newly developed "Perfect Changer 3.0" produces a creamier, more persistent foam, allowing you to enjoy that "delicious first sip" for even longer.

Implementation details

1. Event name
THE PERFECT Black Label BASE

2. Special website
https://www.sapporobeer.jp/beer/base2025/ 
*The special website will be available from around 9:00 on Monday, June 16th.

3. Venue
LINKS UMEDA 1F, 1-1 Ofukacho, Kita-ku, Osaka City, Osaka Prefecture

4. Event period
June 19, 2025 (Thursday) - January 12, 2026 (Monday) 11:00 - 23:00 (L.O22:30)
*Opening at 5:00 PM on Thursday, June 19th only.

5. Number of seats
40 seats (20 seats inside, 20 seats on the terrace)

6. Content
・The Perfect Black Label, with its fine, creamy foam
・Message coasters featuring messages from the TV commercial "Adult Elevator"
・An original draft tower that embodies the Black Label attitude
・"Branding Menu Book" that combines the Black Label brand book and menu book
・Some of the items sold at the online shop "Sapporo Draft Beer Black Label THE SHOP" operated within the member information site "CLUB Black Label" will be on display.
(CLUB Black Label websitehttps://c-kurolabel.jp/?ac=2)

7. Menu
The Perfect Black Label: 650 yen per glass (tax included)
*Please check the special website for other soft drinks and food menu items.

Sapporo Beer to host new Black Label brand experience event "THE PERFECT Black Label BASE" in Osaka starting June 19th (Thursday) | News Release | Sapporo Beer
"Make your toast even more delicious." Held in Umeda for about half a year. Enjoy the deliciousness of draft beer and a unique worldview!
Sapporo Beer

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