As part of its "Thank you to everyone in Japan for your hard work, Draft Beer Project," Asahi Breweries, Ltd. traveled to all 47 prefectures in Japan in a "Maruef Car," hosting "Mobile Maruef Yokocho" events where people could experience Asahi Draft Beer.
Starting in January 2025, the event is scheduled to tour the rest of the country, starting in the Kyushu area. This event first began in Kyushu in December 2023, attracting approximately 120,000 visitors and receiving positive reviews for its diverse drinking styles. To commemorate the completion of the run, a new TV commercial will be aired from November 5th, and a campaign will be held offering convenience store exchange coupons to 470,000 people. In addition, a campaign will be held where you can win a "mild pour glass," and limited edition cans featuring the "Maruef Car" design will go on sale from November 6th!
English
Japanese
Comment