Bikkuriman stickers first appeared in 1985 and became a huge hit among elementary school students, selling 400 million stickers a year at their peak.
Now, for the generation that is nostalgic for their childhood, the Bikkuriman stickers are being revived as part of the "JAPAN Craft Sake <Devil vs. Angel>" project, in collaboration with six regional liquor manufacturers across Japan. Starting in September, six craft liquor manufacturers from Hokkaido, Iwate, Yamanashi, Toyama, Kumamoto, and Okinawa will be developing products that utilize the characteristics of their respective regions. Each set comes with an original BIG Bikkuriman sticker.
The "Devil" represents Western Japan, and the "Angel" represents Eastern Japan. There are two limited edition stickers, a national edition (2,500 stickers) and a local area edition (500 stickers), making them perfect for collecting. The combination of alcohol and nostalgic stickers is a project that will bring back a little excitement for adults who used to collect stickers.
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