[Snacks to go with alcohol] Canned chuhai market shifts away from strong drinks and towards low-alcohol products due to health-conscious trends

In recent years, the canned chuhai market has seen an increase in demand for low-alcohol products. Consumers are increasingly expressing a desire to avoid getting drunk, as opposed to the once-popular "strong" drinks with high alcohol content, and alcoholic beverage manufacturers are strengthening their lineups of low-alcohol products.

Kirin Brewery released "Hanayoi," a 3% alcohol content beer, in September, and Takara Shuzo also launched "Fermented Distilled Sour," also 3% alcohol content. Suntory plans to release a new design for its low-alcohol brand, "Horoyoi," in November. With the negative health effects of alcohol becoming more widely recognized, the market share of high-alcohol products is declining, and Asahi and Sapporo have discontinued the release of new strong beer products.

Canned chuhai market shifts away from strong drinks, shifting to low-alcohol products as health-conscious trends

[Yomiuri Shimbun] In the canned chuhai market, where high-alcohol "strong" products have been popular, low-alcohol products are becoming more prominent. In response to consumer preferences for "not wanting to get drunk even when drinking" due to concerns about the adverse health effects of alcohol,

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Yomiuri Shimbun Online