Nikaido Shuzo (Oita Prefecture) has signed a partnership agreement with the MLB Los Angeles Dodgers, becoming the first Japanese shochu to be used as the official shochu of the Dodgers. Oita Mugi Shochu Nikaido will be served in several areas of Dodger Stadium and can be enjoyed as a "nikaso" or signature cocktail.
The company also plans to post electric billboard advertisements and hold tasting events. Nikaido Shuzo, founded in 1866, developed Japan's first 100% barley shochu in 1974, and will begin selling Oita Mugi Shochu Nikaido and other products in the US market in March 2024, aiming to promote shochu internationally.
![[The price of the product may have changed between the time the link was created and the present time.]](https://hbb.afl.rakuten.co.jp/hgb/36a87a10.857dd809.36a87a11.7576ff60/?me_id=1376252&item_id=10000918&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Fizumise%2Fcabinet%2Fcart-img%2Fsyochu%2F121211-6.jpg%3F_ex%3D128x128&s=128x128&t=picttext "[The price of the product may have changed between the time the link was created and the present time.]")
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