Ibaraki PrefectureHagiwara Sake Breweryhas announced that on the occasion of its 170th anniversary, it will formulate a new MVV (Mission, Vision, and Values) and rebrand the "Hagiwara" brand. To commemorate this event, a "kurabiraki" event will be held on May 24, 2025.
The new mission is "to pass on the blessings of the region and its brewing culture, and to connect people and the region through sake" and the vision is "to build a new sake culture from Sakaimachi and become a base for connecting to the future. At the brewery opening, a "Kakunouchi Kura Festival" and a "Connecting Marche" are planned, offering a wide variety of Hagiwara Sake Brewery sake, local food, and entertainment. The event is intended to show appreciation for the community and celebrate the connection to the region.
![[The price of the product may have changed between the time the link was created and the present time.]](https://hbb.afl.rakuten.co.jp/hgb/47e9f7a3.13103034.47e9f7a4.5d38c152/?me_id=1309933&item_id=10000252&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Fsake-arai%2Fcabinet%2F04265963%2F05048019%2Fimgrc0086924725.jpg%3F_ex%3D128x128&s=128x128&t=picttext "[The price of the product may have changed between the time the link was created and the present time.]")
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