[Information] "Fermentation Tourism Tokai - A Pilgrimage to the Holy Land of Umami" to be held, featuring two exhibitions, 50 brewery openings, and 100 delicious experiences

Fermentation Tourism in Tokai - A Pilgrimage to the Holy Land of Umami

"Fermentation Tourism Tokai 2025" is a tourism-oriented exhibition and experience program themed on the fermentation culture of Gifu, Aichi, and Mie, and will be held from May 17th to July 13th, 2025.

There will be an exhibition comparing fermented food cultures across the country, focusing on Gifu City, Handa City, and Taki Town in Mie Prefecture, as well as an exhibition focusing on the history of fermentation in sushi. Additionally, there will be related events such as 50 brewery openings, 100 hands-on programs, a local sake tasting, and a fermentation market. An official guidebook will also be published, introducing the food culture of the Tokai region from the perspective of fermentation.

Event Overview

Official name: Fermentation Tourism Tokai 2025 

Dates: Saturday, May 17th, 2025 - Sunday, July 13th, 2025 

Organized by: Fermentation Tourism Tokai Executive Committee 

Co-organized by: Gifu City, Handa City, Central Japan Railway Company, Nagoya Railroad Co., Ltd., Chubu Centrair International Airport Co., Ltd.

Main Venue

Gifu Venue: Minna no Mori Gifu Media Cosmos Minna no Gallery (Gifu City, Gifu Prefecture) 

Aichi Venue: Mizkan Museum MIM Hall (Handa City, Aichi Prefecture) 

Mie venue: VISON (Taki-cho, Taki-gun, Mie Prefecture)

Experience venue

Fermented food and alcohol breweries, restaurants, and more in the three Tokai prefectures

"Fermentation Tourism Tokai - A Pilgrimage to the Holy Land of Umami" to be held, featuring two exhibitions, 50 brewery openings, and 100 delicious experiences

Press release from the Handa City Tourism Association (February 18, 2025, 12:54 PM) - "Fermentation Tourism Tokai - A Pilgrimage to the Holy Land of Umami" to be held, featuring two exhibitions, 50 brewery openings, and 100 umami experiences

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