Why "Hibiki JAPANESE HARMONY" is becoming difficult to obtain at regular price.

Japanese whiskey is popular both in Japan and overseas, especially Suntory's "sound" is a prime example. It was created in 1989 to commemorate the 90th anniversary of the company's founding, and is a blended whisky made by blending malt whiskies from "Yamazaki" and "Hakushu" with grain whiskey from Chita Distillery.Hibiki Japanese Harmony" (released in 2015) is characterized by its gorgeous fragrance and fruity taste. The regular price is 7,500 yen, but as of September 2024, the purchase price is 10,000 yen, which is higher than the regular price.

For more information, click here.

The reason why Hibiki JAPANESE HARMONY, a whiskey launched in 2015, is becoming difficult to obtain at the regular price

Japanese whiskey is attracting attention around the world, with prices reaching tens of millions of yen at overseas auctions. Even in Japan, popular brands are often sold by lottery, and it's not uncommon for the secondary market price to exceed the retail price. We spoke to Keisuke Ota, president of JOYLAB, a specialty alcohol buying and selling store, about the popular brand, Yamazaki 12 Year Old.

news.mynavi.jp

Mynavi News