Hibiki 40 years
Suntory Ltd. is a whiskey company that produces whiskeys.Hibiki 40 years" will be sold by lottery with a limited quantity of 100 bottles. Applications will begin on Tuesday, November 5th, and the product will be released on Tuesday, May 27th, 2025.
Suntory Whisky's "Hibiki" brand is the company's highest-end premium blended whisky, released in 1989 to commemorate the 90th anniversary of the company's founding. It was born from the vision of founder and first Master Blender Shinjiro Torii, who continued to pursue the creation of whisky that would suit the delicate palates of the Japanese people.
This time, a limited number of Hibiki 40 Year Old whiskies will be sold by lottery, made exclusively from ultra-long-aged malt and grain whiskies over 40 years old that were distilled and stored before 1983. The whiskies used are extremely rare, having been aged in casks over many seasons. From these rare, ultra-long-aged whiskies that have undergone thorough quality control by generations of brewers, our blenders have carefully selected and blended those that have reached the peak of their maturation.
The price is... 4 million yen?

Product Overview
▼Product name, volume, price (excluding tax), alcohol content
Suntory Whisky "Hibiki 40 Years"
700ml 4 million yen 43%
▼Sales quantity limited to 100 bottles
▼Release date: Tuesday, May 27, 2025 *Shipped sequentially
▼Sales method: Lottery sales *No general sales
▼How to apply
Lottery application site (http://suntory.jp/hibiki40/Please apply via the link below.
After the lottery, the winners will be contacted by the campaign office.
▼Application period
November 5th, 2024 (Tuesday) 9:00 AM to November 12th (Tuesday) 11:59 PM
*Not on a first-come, first-served basis
▼Eligibility
Entrants must be 20 years of age or older at the time of application, reside in Japan, and have a delivery address within Japan.
*Employees and related parties of the Suntory Group are not eligible to apply.




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