[Information] Hoppy booth will appear at Akasaka Hikawa Festival! You can drink Hoppy from a barrel

[Official] Hoppy Beverage Co., Ltd. on Instagram: "A joint procession of 15 neighborhood mikoshi portable shrines and the first unveiling of "Yamato Takeru." This weekend is the Akasaka Hikawa Festival. It's still hot in Tokyo, but Akasaka's autumn festival is finally here this weekend. The Akasaka Hikawa Festival will be held on September 15th (Friday), 16th (Saturday), and 17th (Sunday). The dates for this year's Akasaka Hikawa Festival are as follows. -- September 15th (Friday) Annual Festival, held at 10:00 AM September 15th (Friday) Yoimiya Procession, 6:00 PM - 9:00 PM Hikawa float "Emperor Jimmu" and 2 neighborhood mikoshi (portable shrines) September 16th (Saturday) Children's mikoshi and float procession, 1:00 PM - 4:00 PM Hikawa float "Okina" and 3 children's mikoshi September 17th (Sunday) Shinko Festival, 11:00 AM - 6:00 PM Hikawa float "Emperor Yamato Takeru" and 15 neighborhood mikoshi 16th (Saturday) and 17th (Sunday) Night stalls (Akasaka Shopping Arcade), 3:00 PM - 9:00 PM 15th (Friday), 16th (Saturday), and 17th (Sunday) Bon Odori Festival, 6:30 PM - 9:00 PM -- The main event, the Shinko Festival, will feature the debut of the first three-tiered Edo-style float, "Yamato Takeru," and the first grand parade in five years featuring 15 mikoshi (portable shrines) from parishioners' neighborhoods. Incidentally, the Akasaka Hikawa Festival's float dolls and accessories have recently been designated as Tangible Folk Cultural Properties of Minato Ward. The grand parade will depart from Hikawa Shrine and travel to Sakasu Square, after which smaller parades will depart again and tour each neighborhood. Rest areas for the mikoshi are called otabisho (temple halls), omisakesho (sacred sake halls), or omikariya (temple halls), and for the first time, one of these will be in front of Hoppy Beverage's headquarters. We will be serving Hoppy (without shochu) straight from the barrel, so that not only the mikoshi carriers but all festival participants can enjoy it. Hoppy has also created fans made from recycled polyester fiber made from recycled PET bottles for the Akasaka Hikawa Festival. These will also be distributed to everyone. After the parade comes the long-awaited Bon Odori festival at Akasaka Hikawa Shrine. Starting this year, the venue within the Hikawa Shrine forest will be divided into a dance plaza and a shop plaza. The Bon Odori starts at 6:00 PM on all three days, but Akasaka Meitengai, home to Akasaka's most famous shops, will start at 3:00 PM on Saturdays and Sundays. At the Hoppy booth, called "Hoppy Tea Shop," you can also find ice-cold Hoppy kegs and Akasaka Beer Hikawa Festival labels. Starting this year, there is ample food and drink space in front of the Meitengai booth, so please use it to fill your stomach before dancing or take a break between dances. #hoppy # Hoppy # Akasaka Hikawa Festival # Akasaka # Festival"