Asahi Beer will be launching a new campaign from October 7th.Chuhai Hi-Riki Plain, 40% ABV, 1800ml PET bottle" will be released in advance in the Tokyo metropolitan area, which consists of one prefecture and four prefectures: Tokyo, Kanagawa, Chiba, Saitama, and Yamanashi.
This product is a commercial product that allows you to easily enjoy a clear and refreshing plain chuhai by simply mixing the concentrate with carbonated water in a 1:5 ratio. "Hairiki" is a domestic chuhai brand that was launched in 1983 and is known for its non-sweet taste.
To coincide with the release, the "Hairiki x Shinjuku West Exit Omoide Yokocho" event will be held at Shinjuku West Exit Omoide Yokocho from October 7th to January 7th, 2026. Participating restaurants will be displaying Hairiki-related decorations, and original goods will be distributed through a social media campaign, offering exciting plans for Hairiki fans.
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