[Featured Book] Hoppy's second-generation president's autobiography "Toukotsu" will be released on June 16th

"Fighting Bone: The Autobiography of Koichi Ishiwata, the Founder of Hoppy's Revival"

Author Koichi Ishiwatari had a reckless childhood and started his career as a securities man. He then joined his father's company, Kokuka Beverage (now Hoppy Beverage Co., Ltd.), and as its second-generation president, he worked hard to expand sales of Hoppy and develop the small and medium-sized soft drink industry. A devoted fan of Hoppy and his hometown of Akasaka, Koichi Ishiwatari has always enjoyed new challenges. He looks back on his life.

He passed away in 2019, but this book was apparently written before his death. It's a must-read for Hoppy lovers! It will be available in bookstores and online nationwide from Sunday, June 16th.

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