New Product] "iichiko Souwa Highball", jointly developed by Iichiko and FamilyMart, goes on sale.

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iichiko Souwa Highball

Sanwa Shuyu and FamilyMart Co.Iichiko Sow highballwas jointly developed and launched at FamilyMart stores nationwide on May 20, 2025.

This highball is made with "Iichiko Sow," a barley shochu sold exclusively at FamilyMart in 2023, and features a fruity aroma and refreshing taste. Using 1001 TP3T Nishinohoshi barley produced in Usa City, Oita Prefecture, the green-toned "Iichiko Sow" package design is complemented with carbonated bubbles for a refreshing taste. It is perfect for summer!

iichiko Souwa Highball, a product jointly developed by the authentic shochu brand "iichiko" and FamilyMart, will go on sale at FamilyMart stores nationwide on Tuesday, May 20!
(May 16, 2025, 10:00 AM)iichiko Souwa Highball, a product jointly developed by the authentic shochu brand "iichiko" and FamilyMart, will go on sale at FamilyMart stores nationwide on May 20 (Tuesday)!
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Product Overview

trade (brand) nameiichiko Souwa Highball 350ml (6%)
Item CategorySpirits (effervescent)
alcoholic content6%.
Ingredient nameBarley shochu (made in Japan), Spirits / Carbonated
Content / Container form350ml / Can
MSRP181 yen (199 yen including tax)
In-store Release DateTuesday, May 20, 2025
Sales StoresFamilyMart stores nationwide that carry alcoholic beverages *Some stores may not carry the product.
Product FeaturesThe "iichiko Souwa Highball" is a highball made with "iichiko Souwa," a special limited edition shochu liquor jointly developed by FamilyMart and Sanwa Shuyu. The highball is made with the fruity aroma and refreshing taste of "iichiko Souwa" and is served with soda to accentuate these characteristics. The package design features a gorgeous green background of "iichiko Souwa" with an added image of bubbling carbonation. Enjoy this highball with its gorgeous fruity aroma.

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