Sanwa Shurui Co., Ltd. (Headquarters: Usa City, Oita Prefecture; President: Nishi Kazuki) will launch a new RTD (Ready To Drink) canned shochu highball, "iichiko SPECIAL HIGHBALL," exclusively on Amazon, iichiko Hita Distillery, and the Sanwa Shurui ONLINE SHOP from Wednesday, May 15, 2024.
In addition, a gift set containing six cans will be available on Amazon from Monday, May 27, 2024.
2024 marks the 45th anniversary of the launch of Iichiko. In this special year, we want to further convey the appeal of Iichiko, so we will be releasing a limited edition "Iichiko SPECIAL HIGHBALL" made with the undiluted sake of "Iichiko Special."
"Iichiko Special" is made from shochu brewed with specially developed yeast and aged in barrels, giving it a beautiful amber color and a sweet, vanilla-like aroma. It has received high praise not only in Japan but also at prestigious international liquor competitions, and is attracting attention worldwide.
This "iichiko SPECIAL HIGHBALL" is a highball version of the "iichiko Special." It features a sweet vanilla-like aroma and a mellow taste. The package design faithfully expresses the worldview of the "iichiko Special."
Pour into a glass filled with ice and enjoy as a special drink for a special occasion.
Overview of the new product "iichiko SPECIAL HIGHBALL"
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