Killing Good Ale surpassed its annual sales target of 600,000 cases just eight days after its release on October 7, 2025. In response, the company has revised its annual sales target upward to 900,000 cases, 1.5 times the initial plan.
This product is an ale-type beer that pursues a fruity taste and aroma with a pleasant aftertaste, and is characterized by its unique ingredients and brewing methods, including rare Cryo Hop® and the "Bright Aroma Method." It also captures the demand for a "little treat" at an affordable price, with some customers saying, "This taste at this price makes it an excellent value."
Furthermore, the company launched "Good Yell JAPAN" as a brand action, setting up a system to donate a portion of sales to local community support activities, and within eight days of the product's release, the dedicated website had received approximately 120,000 hits, with total donations reaching approximately 10.9 million yen.
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