[New Product Event] Kirin Beer is holding a pre-release event for its new beer! Will giant beer cans appear for a limited time in Tokyo, Nagoya, and Osaka?

Topics.

Kirin Beer New Product

To coincide with the release of Kirin Beer, giant beer cans featuring graphics of Teruyoshi Uchimura, Yuki Amami, Mio Imada, and Ren Meguro, who appear in the commercial, will be installed from Saturday, March 23rd in three locations: Tokyo (Shibuya Hikarie), Osaka (Hankyu Big Man Plaza), and Nagoya (KITTE Nagoya).

Between March 23rd (Sat) and 26th (Tue), the four performers will be revealing giant beer cans with the product name playfully hidden inside. Following the announcement of the new beer's name on March 26th (Tue), the giant beer cans will be changed to new designs that reveal the product name from March 27th (Wed), and the venue for the premium event will change between March 30th (Sat) and 31st (Sun).

Additionally, a photo submission campaign and original sticker giveaway will be held exclusively at the venue on X (formerly Twitter).

Implementation details

●Tokyo
・Location: Shibuya Hikarie, 1st floor event square
・Time: 11:00-20:00

●Osaka
Location: Hankyu Big Man Square
・Time: 11:00-20:00
*Only on Sunday, March 31st, 10:00-18:00

●Nagoya
・Location: "KITTE Nagoya" 1F event space
・Time: 11:00-20:00

Kirin Beer has launched a new beer. A pre-release event will be held! Starting Saturday, March 23rd, giant beer cans will appear in Tokyo, Osaka, and Nagoya for a limited time!
Kirin Brewery Co., Ltd. Press Release (March 22, 2024, 10:45 AM) A new beer has been born from Kirin Brewery. A pre-release event will be held! Starting Saturday, March 23rd, giant beer cans will appear in Tokyo, Osaka, and Nagoya for a limited time!
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