The documentary film "gullible personis a four-year film that covers the brewers who are taking on the challenge of craft saké making in Oga ("rice and agave"), Paris ("wakaze"), and Minamisoma ("haccoba").
While the sake industry is facing challenges such as "young people's shift away from sake" and declining sales, these brewers are innovating sake brewing with their unique ideas and passion, and communicating new values to the local community and the world. This film examines their way of life and their vision for the future, and asks about the new possibilities of sake. Through the unique sake brewing built up in each region, this film is a film about the craft saké's desire to share their vision of the future with the world.
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