New Era and Sanwa Shurui's Iichiko have collaborated to release limited edition items at New Era stores nationwide (with some exceptions) and the official online store on Saturday, November 15th.
This collection features New Era's signature silhouettes, "59FIFTY®" and "9THIRTY™," as well as long-sleeve T-shirts and canvas tote bags, all inspired by the colors and logos of Iichiko's bottle labels. A new original lock-up logo has been created, combining the various Iichiko logos, creating artwork unique to this collaboration.
Additionally, to celebrate the release, special events will be held at Sasazuka Bowl in Shibuya, Tokyo on Tuesday, November 25th, including a live music event with DJs and a "Strike Challenge."
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