[Campaign] October 1st is "Sake Day" - win amazing prizes just by buying sake!

This weekend, October 1st (Sunday) is Sake Day. Simply buy some sake, take a photo of your receipt and send it to us for a chance to win a specially selected local sake or a QUO Card Pay in our lottery! (1,102 lucky winners)

For more information, click here↓↓↓↓

A nationwide toast with sake! | October 1st is Sake Day. Let's all celebrate and toast together!

October 1st is Sake Day. Let's all celebrate and toast together! Toast with Sake! WEEK: Saturday, September 28th, 2024 - Sunday, October 6th, 2024. There will also be a campaign where 1,001 people will be selected by lottery to win carefully selected local sake, and 101 people will win a QUO Card Pay!

kampai-sake.jp

kanpai-sake

Furthermore, on "Sake Day" on Sunday, October 1, 2023, an online event "Nationwide Cheers with Sake! 2023" will be held, with special guest Yui Takano.
Date and time: Sunday, October 1, 2023, 6:00 PM - 7:30 PM (planned)

Why is October 1st "Sake Day"? There are two reasons why October 1st was designated as Sake Day. One is that October marks the beginning of the rice harvest, marking the time when sake breweries across Japan begin brewing. The other is that October is the zodiac sign for "Rooster," and the kanji character "Rooster" originally refers to a sake jar or sake itself. In addition to Sake Day on Sunday, October 1st, 2023, and the nine days leading up to it, from Saturday, September 23rd (national holiday) to Sunday, October 1st, 2023, we will hold "Sake Toast! Week," an event where participants can experience the deliciousness of sake and the joy of toasting. In collaboration with prefectural sake brewers' associations, sake breweries, restaurants, and liquor stores, we will hold sake toast events across the country.