[Snacks to go with alcohol] Reggae is mellow, rock is sour!? Sonic aging: maturing shochu while listening to music

Sonic Aging

A brown sugar shochu manufacturer in Amami City, Kagoshima Prefecture.Nishidaira Brewery" is a shochu aging program where shochu is aged while listening to music.Sonic AgingSix types of music, including reggae, rock, and Okinawan folk songs, are played from speakers attached to the barrels, and the vibrations from the sound subtly shake the shochu inside the barrels, resulting in changes in flavor and color.

Each music genre produces a different flavor, and during the tastingReggae is mellow, rock has a strong sour taste, and island songs have a gentle flavor.Nishihira Sake Brewery's fourth-generation president and master brewer, Serena Nishihira, launched this initiative in November 2023 to cultivate new demand for shochu. He plans to begin pre-sales through crowdfunding in March 2024, and is considering expanding overseas, adding new music genres, and extending the aging period in the future.

Reggae, rock, hip-hop, and more: Amami's female master brewer ages shochu while listening to music... "The taste and aroma differ depending on the genre"

[Yomiuri Shimbun] "Reggae," "Rock," "Island Songs" -- Nishihira Shuzo, a brown sugar shochu maker in Amami City, Kagoshima Prefecture, is trying out "sonic aging," which involves aging shochu while listening to music. "The taste, aroma, and texture vary depending on the genre of music." 4

www.yomiuri.co.jp

Yomiuri Shimbun Online