The pop-up store of limited edition models celebrating the New Year from the much talked-about Shinmasa Sake Brewery will be held!

No.6 New Year-type

Akita's renowned brewery, Aramasa Sake Brewery, will be relaunching its New Year's Day shipment as "No.6 New Year-type" (N-type) from 2025. Founded in 1852, the company is the birthplace of Japan's oldest sake yeast, "Kyokai No. 6." This time, the rice polishing ratio has been increased from 60% to 55%, and pixel art designer Helmipe created a snake art featuring the number "6." A pop-up store will be held at PARCO SHIBUYA in Shibuya, where a limited number of 1,000 bottles will be sold by lottery, and original merchandise will also be available.

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The much talked about Aramasa Sake Brewery is hosting a pop-up store featuring limited edition models to celebrate the New Year!

Press release from Numakura Co., Ltd. (December 25, 2024, 4:20 PM) The popular Aramasa Sake Brewery is hosting a pop-up store featuring limited edition models to celebrate the New Year!

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PR times

Aramasa Junmai Viridian Kimoto (Wooden Barrel-Filled) Sake, 720ml, Perfect for New Year's Gifts, Gifts, and Presents. Next-Day Delivery Available. Price: 11,000 yen (tax included, shipping not included) (As of January 3, 2025)

Event Overview

・Venue: PARCO SHIBUYA Koen-dori Square (15-1 Udagawa-cho, Shibuya-ku, Tokyo)

Date and time: Friday, January 3rd, 2025 to Saturday, January 4th, 2025, 10:00-18:00

・How to apply:http://www.aramasa.jp/

・Application period: Monday, December 23rd, 10:00 to Wednesday, December 25th, 17:00

・Winners will be announced at 4:00 PM on Friday, December 27th (only winners will be contacted by email)

・Sales period: Friday, January 3rd, 2025 to Saturday, January 4th, 2025

・"No.6 New Year-type" (commonly known as N-type) Quantity: Limited to 1,000 units

How to receive your gift

Purchase directly at the pop-up store.

At the time of collection, we will ask you to present the QR code issued by email and a photo ID that proves you are the same person who made the application.

About entry quotas and applications

Customers can enter up to five of the ten available entry time slots over the two days.

However, please note that only one slot will be selected by lottery.

《Entry slots》

January 3rd (Friday) ①10:00〜 ②11:00〜 ③12:00〜 ④13:00〜 ⑤14:00〜

Saturday, January 4th ①10:00~ ②11:00~ ③12:00~ ④13:00~ ⑤14:00~

《Apparel goods sales》

Goods-only time: Even if you missed out on the N-type lottery, you can still purchase goods between 15:00 and 18:00 on both days.

This will be on a first-come, first-served basis, and the waiting area will be announced at 12:00 on the day.

If congestion occurs, the organizer may, at its discretion, shorten the time for the queue to form in order to ensure safety.