The back label design of the One Cup series has been revamped with a seasonal theme, featuring landscape illustrations that evoke stories you may have seen before. Shipments will begin in late December 2023. The first release will be the "Josen One Cup 180ml Bottle," with other series to follow.
In 1973, when the product logo was changed from being printed directly on the bottle to being attached to a label, "One Cup Photo" was born, with color photos of Japanese landscapes, festivals, and vehicles from around the world printed on the back of the label as a communication tool for purchasers. This innovative idea is one of the reasons why One Cup has been loved for so many years, as a sake that is not only enjoyable to drink but also to look at.
Recently, the company has been challenging itself with new forms of communication, such as employing up-and-coming illustrators and camping influencers to design the back labels.
New back label design
・Theme: Seasonal Colors ・Title of work: Landscapes of the Story
The artist's unique touch and colors express the changing seasons, evoking a story you've seen before. The lens effect of the transparent glass bottle creates a sense of depth that makes it seem as if fictional characters could jump out at any moment, and even conveys the warmth and atmosphere of the depicted scenery, making it a design that can be enjoyed with all five senses.
![[The price of the product may have changed between the time the link was created and the present time.]](https://hbb.afl.rakuten.co.jp/hgb/380e965c.79f38f43.380e965d.ebfb1e0f/?me_id=1224915&item_id=10024840&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Fbigbossshibazaki%2Fcabinet%2Fc5%2F4901061010594-10_c0.jpg%3F_ex%3D100x100&s=100x100&t=picttext "[The price of the product may have changed between the time the link was created and the present time.]")
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