[Snacks to go with alcohol] Why are there so many types of sake called "Masamune"?

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The reason why there are so many sakes with the name "XX Masamune" is that during the Edo period, Nada's "Sakura Masamune" became famous for its delicious taste, and "Masamune" became synonymous with delicious sake, so other sake breweries also started using the name. When the trademark registration system was established during the Meiji period, "Masamune" had become a generic name and could not be registered on its own, so breweries began to register their own brands under the name "XX Masamune," and so many "XX Masamune" names were born.

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Why are there so many sake brands with the name "Masamune"? The original is "Sakura Masamune," but other companies have started using it too. There's a story behind the trademark registration. | Lawyer JP News
Sake has long been loved by the Japanese people. Among the many brands, there are many with the name "Masamune." Sakura Masamune...
Lawyer JP News

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