ORION and CHUMS have collaborated on nine new items under the theme of preserving coral reefs in Okinawa this year.

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ORION×CHUMS

Original merchandise created in collaboration between Orion Beer and outdoor casual brand CHUMS will be available on Orion Beer's official online store from Saturday, March 8, 2025.

This collaboration project began in 2021. This year, nine new items will be released to further liven up the spring and summer leisure scene. In addition to the ever-popular collaboration T-shirts and aloha-style shirts, new items have been added to the lineup this year, including new shorts and socks that can be worn as a set with the shirts.


Product Overview ORION×CHUMS collaboration goods 9 items in total

T-shirt sleeve print

This logo expresses the theme of the collaboration project, "To protect Okinawa's beautiful seas forever."

Product name and priceOWYC THE DRAFT T-Shirt ・5,500 yen (tax included)
Colors: White, Greige, Canyon-Dye, Black, Sky, Orange Tie-Dye (6 colors in total)
Sizes: S, M, L, XL, XXL, 5 sizes in total

T-shirt sleeve print

This logo expresses the theme of the collaboration project, "To protect Okinawa's beautiful seas forever."

Product name and priceOKINAWA CALLING T-Shirt: 5,500 yen (tax included)
Colors: White, Greige, Canyon-Dye, Black, Sky, Purple (6 colors in total)
Sizes: S, M, L, XL, XXL, 5 sizes in total
Product name and priceOKINAWA CALLING Shirt (Aloha-style shirt) - 12,650 yen (tax included)
Color: Black (BLACK), White (WHITE)
Sizes: S, M, L, XL, XXL, 5 sizes in total
Product name and priceOKINAWA CALLING Short ・10,780 yen (tax included)
Color: Black (BLACK), White (WHITE)
Size: M, L, XL, 3 sizes in total
Product name and priceOKINAWA CALLING RV Hat - 5,280 yen (tax included)
Product name and priceOWYC Mini Canvas Shoulder Bag - 3,080 yen (tax included)
Color: Natural, Black (2 colors in total)
Product name and priceOWYC Canvas Tote - 3,300 yen (tax included)
Color: Natural, Black (2 colors in total)
Product name and priceOWYC THE DRAFT SOCKS ・1,100 yen (tax included)
Size: S (22cm-24cm), M (25cm-27cm) 2 sizes in total
Product name and priceOWYC THE DRAFT Pint Cup Set ・2,640 yen (tax included)
Product name and priceOWYC Sticker THE DRAFT
OWYC Sticker OKINAWA CALLING
660 yen each (tax included)

Release date and sales locations

release dateOn sale from 12:00 on Saturday, March 8, 2025
Sales locations  ■Orion Beer Official Online Store https://shop.orionbeer.co.jp/blogs/news/20250305(For a smoother purchase, we recommend that you register as a member and subscribe to our email newsletter in advance.) ■ Orion Official Store (Naha City, Motobu Town) https://orionhotel.co.jp/naha/shop/https://www.okinawaresort-orion.com/orionshop/  ■3 CHUMS directly managed stores (Omotesando store, Akishima Outdoor Village store, Grand Front Osaka store) ■OUTDOOR SHOP NEOS (2-50-11 Makiminato, Urasoe City)
Add more excitement to your spring and summer leisure activities! This year's hugely popular collaboration between ORION and CHUMS brings you nine new items themed around Okinawa's coral reef conservation.
Press release from Orion Breweries Co., Ltd. (March 5, 2025, 12:00 PM) The wildly popular ORION x CHUMS collaboration will add excitement to spring and summer leisure activities, with nine new items themed around Okinawa's coral reef conservation.
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