[Snacks to go with sake] Go beyond One Cup! The evolution of Ozeki by Cambria Palace

The theme of the TV program "Cambrian Palace" broadcast on September 4th was "Surpass One Cup! The challenge of a 300-year-old company."

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One Cup Ozeki has been loved by people since the company was founded. When it was released in 1964, it became a hit with its innovative style of sake that could be opened and drunk straight away, and it has become Ozeki's main product. However, as the trend for high-end sake grew, One Cup sales gradually declined.

In response to this trend, the 14th president, Kuniko Nagabe (appointed in 2017), has set the motto "The courage to change creates the future," and has embarked on a return to the basics of product development and diversification. In addition to producing high-end sake such as "Soka Osakaya Junmai Daiginjo," which uses 100% Yamadanishiki rice from Hyogo Prefecture, the company is also launching a succession of new products aimed at younger generations and those who don't often drink sake, such as organic sake "#J," sparkling sake, and nigori sake with fruit.

Ozeki Premium One Cup Sumo Label 180ml x 12 bottles (4 flavors, 3 bottles each) Price: 2,640 yen (tax included, shipping not included) (As of September 13, 2025) Buy at Rakuten

Additionally, efforts are underway to combine tradition with science, such as scientifically improving yeast and fermentation techniques at the Ozeki General Research Institute. The company is expanding its business not only domestically but also overseas, exporting to 50 countries and regions, including the United States, and working to bottle the product in smaller quantities and expand sales routes locally.

These reforms have been successful, and the company's operating profits for fiscal year 2024 are expected to triple compared to fiscal year 2017. It is becoming clear that the company has moved away from relying on one-cup sake and is seeking a new way of making sake.

Going beyond One Cup! The surprising evolution of Ozeki, a company founded over 300 years ago: Read and understand "Cambrian Palace" | TV Tokyo/BS TV Tokyo's Read, Watch and Feel Media TV Tokyo Plus

The theme of the September 4th (Thurs) broadcast of "Cambrian Palace" was "Go Beyond One Cup! The Challenge of a 300-Year-Old Company." [Video] Innovators of Japan's "Traditional Food" Part 1: Go Beyond One Cup! The Challenge of a 300-Year-Old Company: Overcoming the Decline in Sake Drinking...

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