Orion Beer Co., Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President and CEO: Murano Hajime) will open its first pop-up store outside of Okinawa Prefecture for a limited time from Tuesday, September 2, 2025, at Mitsui Shopping Park LaLaport TOKYO-BAY, and from Saturday, September 27, 2025, at Lazona Kawasaki Plaza.
Orion Beer offers popular logo T-shirts and miscellaneous goods, which are staple items in Okinawa that will get you in the mood for travel, and have been well-received, especially for wearing in Okinawa.
Going forward, we will continue to develop new products that are rooted in Okinawa and beer and that fit into lifestyles outside of Okinawa Prefecture.
The products are centered around three styles inspired by Okinawa's nature and culture.
The three brands are "Playful Vibes," which expresses a playful street sensibility, "Retro Palms Club," which incorporates American casual and vintage styles, and "Free Fade," which emphasizes a relaxed and natural feel that soothes the mind.
In addition to new products that reflect these styles, this pop-up store will offer a diverse lineup, including pop-up exclusive items, collaboration products with brands that resonate with the world of Orion Beer, and familiar Okinawan products.
In addition, customers who spend over 3,000 yen (tax included) will receive an original sticker as a purchase bonus.
Okinawa is blessed with abundant nature, the genuine smiles of its people, and a unique, generous culture. Coming into contact with these things lightens your heart, relaxes your shoulders, and soothes your everyday fatigue. Orion Beer, which was developed in Okinawa, delivers moments of Okinawan immersion to those who love Okinawa, wherever they are, through its licensing business and a variety of products. Experience the charms of your favorite Okinawa and the new Orion Beer, and enjoy an "Okinawa Charge."
■POPUP STORE Event Details
[Venue 1]
Date and time: September 2, 2025 (Tuesday) - September 29, 2025 (Monday) 10:00 - 20:00
*Opening hours on weekends and holidays: 10:00-21:00
Venue: Mitsui Shopping Park LaLaport TOKYO-BAY South Building 2F LaLaPOP
Address: 2-1-1 Hamacho, Funabashi City, Chiba Prefecture
[Venue 2]
Date and time: Saturday, September 27, 2025 - Monday, October 13, 2025, 10:00-21:00
Venue: Lazona Kawasaki Plaza 2F Plaza East LAZONA+
Address: 72-1 Horikawacho, Saiwai-ku, Kawasaki City, Kanagawa Prefecture
[Purchase Bonus: Original Sticker]
Customers who spend over 3,000 yen (tax included) will receive an original sticker as a special gift.
*This is on a first-come, first-served basis and will end when stock runs out.
■ POPUP Product Lineup Partial Introduction
[Orion Beer T-shirt with exclusive POPUP STORE design]
Product name: Orion Popup T-shirt
Price: 4,400 yen (tax included)
Color options: WHITE, BLUE, BLACK
Sizes available: M, L
[New design series]
This is a newly designed product inspired by the nature and culture of Okinawa.
Product name: Orion Jug Sweatshirt
Price: 6,930 yen (tax included)
Color: BLACK only
Sizes available: M, L, XL
Product name: ORION BARLEY T-shirt
Price: 4,400 yen (tax included)
Color options: WHITE, BLACK
Sizes available: S, M, L, XL
Product name: Orion Neon T-shirt
Price: 4,400 yen (tax included)
Color: BLACK only
Sizes available: M, L, XL
Product name: Orion Beer T-shirt with American logo
Price: 4,400 yen (tax included)
Color: BLACK only
Sizes available: M, L, XL
Product name: Orion Pre-T Happy Beer Day
Price: 4,400 yen (tax included)
Color options: WHITE, BLACK
Sizes available: S, M, L, XL
Product name: GREAT BEER long sleeve T-shirt
Price: 4,950 yen (excluding tax)
Color options: Vintage Navy, Vintage Sax
Sizes available: S, M, L, XL
Product name: SURF&BREW long sleeve T-shirt
Price: 4,950 yen (tax included)
Available colors: Vintage Black, Vintage Ice Gray
Sizes available: S, M, L, XL
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