With the opening of the professional baseball season approaching, beer price revisions have been announced at the home stadiums of 12 teams, sparking outrage on social media. Of the 10 teams whose prices have already been announced, only Tokyo Dome will keep prices the same, while the other stadiums will see price increases of 50 to 100 yen. Hiroshima and Rakuten have yet to announce their prices, but Hiroshima has already announced a price increase.
The rise in beer prices is due to soaring raw material and logistics costs, and the four major beer companies have also announced price hikes starting in April. While many fans lament that "inflation is tough" and "prices are on par with those of a bar," others say, "A flat 1,000 yen would be fine," and "It's fine as long as the beer vendors make money." Some are targeting the team's half-price or one-coin days, and attention is focused on how the company will respond.
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