A new brand experience hub for popular brands Sapporo Draft Beer Black Label and Yebisu will open in October 2026 at the Ginza Lion Building in Ginza, Tokyo.
The Ginza Lion Building is a historic facility that was founded in 1934, and with this renovation, an experience space for Black Label and Yebisu will be set up on the fourth floor, where visitors can experience the various ways to enjoy beer and the worldview of the brand. New stores are also planned to open on the fifth floor.
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