Product Information] Connecting Traditions. Sapporo Draft Beer Black Label "Hakone Ekiden Can" on Sale in Limited Quantities

Hakone Ekiden can

Sapporo Breweries Ltd. is a company that produces Sapporo Draft Beer Black Label.Hakone Ekiden can" will be released nationwide on November 26th in limited quantities.

The packaging features images of athletes running and the sashes of the 20 participating schools and one Kanto Student Union team (21 teams in total). While only 350ml cans have been released in previous years, this year 500ml cans will also be released, and the packaging for the 500ml can features a course map, allowing you to enjoy both the 350ml and 500ml cans.

In addition, to commemorate the 101st tournament, we will be holding a giveaway campaign in which 101 lucky winners will win an original Sapporo Beer "Memorial Set."

Product Overview

1. Product name
Sapporo Draft Beer Black Label "Hakone Ekiden Can"
*The contents are the same as the regular black label.

2. Package
350ml can, 500ml can

3. Release date and region
November 26, 2024/Nationwide

4. Recommended retail price
open price

5. Sales Plan
70,000 cases (equivalent to 20 large bottles of 633ml each)

Sapporo Black Label 101st Hakone Ekiden Design Can 2024 (Includes Hakone Ekiden Guide Map) [350ml x 12 Gift Cans (Gift Box)] | 2024 Hakone Ekiden Commemorative Canned Beer Price: 2,706 yen (tax included, shipping not included) (As of December 1, 2024) Buy at Rakuten

campaign

Win a Hakone Ekiden Can! Follow & repost to win a 6-pack of Ekiden Cans in this campaign (101 lucky winners) | Campaign | Sapporo Beer

"★Make your toast even more delicious." We're giving away six 350ml cans of Sapporo Draft Beer Black Label Hakone Ekiden Can to 101 lucky winners!

www.sapporobeer.jp

Sapporo Beer